E-Z-GO 2012 Annual Report Download - page 8

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With Citation now representing approximately 41 percent of
the light and mid-size business jet fleet worldwide, this year
we accelerated our global expansion efforts to provide even
greater access to Cessna’s award-winning service team. In
2012, Cessna built comprehensive customer service centers in
Singapore and Spain and acquired service centers in Doncaster,
U.K., Dusseldorf, Germany and Zurich, Switzerland.
Looking to the East, Cessna entered a strategic agreement in
2012 with Aviation Industry Corporation of China to develop
general and business aviation in China. To date, this relationship
has produced two joint ventures involving the final assembly
and sale of Cessna products for the China market. As part of
this expansion, we also extended our sales reach by adding sales
representatives with accountability for the Asia Pacific market.
Continuing our 85-year legacy as leader of the world’s general
aviation industry, Cessna also celebrated several significant
product milestones in 2012, including our 10,000th delivery
out of the Independence, Kansas facility, the production of
our 400th Citation Mustang and our 100th Citation CJ4.
Additionally, the Citation M2 made its first flight in March
and the Citation X reclaimed the title of world’s fastest civilian
aircraft, with a maximum operating speed of Mach 0.935.
Going forward, this combination of proven performance, innovation,
and expansion into new markets will position Cessna to strengthen
our legacy into 2013 and beyond.
CESSNA SET THE PACE FOR NEW AIRCRAFT ANNOUNCEMENTS
WHILE EXPANDING ITS GLOBAL COVERAGE.
CESSNA
PERFORMANCE HIGHLIGHTS
(In millions) 2012 2011 2010
Segment Revenues $3,111 $2,990 $2,563
Segment Profit (Loss) $ 82 $ 60 $ (29)
REVENUES BY REGION
6
During 2012, Cessna brought innovative new products
to the general aviation market and sales and service
capabilities closer to our customers around the world.
Even with continued economic challenges in the industry,
Cessna remains on an upward trajectory—with revenues
increasing by $121 million in 2012 compared to last year and
segment profit increasing by $22 million.
Throughout the year, the pace of product introductions reached a
new high for Cessna. In all, we announced four new aircraft—further
upgrading and expanding our product portfolio. Expected to enter
service in 2017, the Citation Longitude is a new super-midsize jet that
appeals to customers needing a spacious, well-appointed interior
for up to 12 passengers with an interior baggage compartment. Its
innovative engine will deliver better fuel efficiency than any other jet in
its class, leading to a 4,000 nautical mile range. Additionally, our new
Citation Sovereign will enter service in 2013. It is designed to provide
increased range of 3,000 nautical miles, high speed cruise of 458
knots, fully-integrated automatic throttles and lowered operating costs.
In addition to these new jets, we announced new turbo prop and
single-engine piston aircraft in 2012. The Grand Caravan EX
builds on the legacy of the Grand Caravan by adding executive
amenities; superior climb performance and speed with a new 867
horsepower engine. We also announced the Turbo Skylane JT-A;
a four-passenger piston plane with a game-changing Jet A fueled
engine. The Turbo Skylane JT-A is designed to deliver up to 40
percent greater fuel efficiency than conventionally-powered
aircraft and over 1,000 nautical miles of range.
United States
Europe
Latin Am. & Mexico
Asia Pacific
Canada
Middle East
65%
15%
7%
6%
5%
1%
Africa
1%