E-Z-GO 2012 Annual Report Download - page 6

For its military customers, Bell Helicopter’s performance in
supplying battle-tested rotorcraft for our armed forces led to
significant deliveries in 2012. As the world’s only provider of
actively-deployed tiltrotor technology, the Bell-Boeing partnership
delivered 39 V-22’s to branches of the U.S. armed forces this
year, an increase from the 34 delivered in 2011.
Serving our troops in Iraq and Afghanistan, the U.S. Army’s
Kiowa Warrior fleet accumulated two million flight hours—with
nearly 40 percent of those hours flown in combat. To address the
attrition rates of this heavily utilized aircraft, Bell was awarded a
new contract to replace and refurbish Kiowa Warriors that fly in
the world’s harshest battle conditions.
In the area of customer support, Bell continues to outshine the
competition, earning several noteworthy accolades in 2012.
For the 7th consecutive year, Aviation International News readers
rated Bell Helicopter #1 for rotorcraft product support—this
year, topping the scores in nine of the 10 categories. In addition,
Professional Pilot readers ranked Bell Helicopter #1 for customer
support—for the 19th consecutive year.
Bell Helicopter is committed to investing in the future of
rotorcraft for our commercial and military customers around
the world through new product development and expansion
of our global training and service centers.
BELL CONTINUED TO REDEFINE THE POSSIBILITIES OF
ROTORCRAFT FOR COMMERCIAL AND MILITARY CUSTOMERS.
BELL
PERFORMANCE HIGHLIGHTS
(In millions) 2012 2011 2010
Segment Revenues $4,274 $3,525 $3,241
Segment Profit $639 $521 $427
United States
Asia Pacific
Latin Am. & Mexico
Canada
Europe
Middle East
Africa
73%
8%
8%
4%
3%
3%
1%
REVENUES BY REGION
4
Bell Helicopter went from an outstanding 2011 to an
even more impressive 2012. We continued to meet
the delivery expectations of our military customers—
while growing our commercial business and our global
service footprint. Compared to last year, revenues
jumped 21 percent to nearly $4.3 billion and profit increased
23 percent to $639 million.
Building upon last year’s strong bookings, Bell’s commercial
business was up sharply in 2012; we delivered 188 aircraft
this year compared to 125 for 2011. Across the entire commercial
line, innovation was a driving force. At the 2012 Helicopter
Association International trade show, we introduced the Bell
525 Relentless™—our largest-ever commercial helicopter with
a spacious cabin, more cargo capacity, and sophisticated avionics.
In a class by itself, the 525 is designed to provide our customers
with large helicopter performance at medium helicopter economics.
Expanding our global sales and service has also been a keen focus
for the year. In 2012, we performed numerous demonstration tours
for the Bell 429 and 407GX in Latin America, Europe, Russia,
and the Middle East, attracting new customers along the way. We
also accelerated efforts in important markets like India where we
established a new operations center—and in China where we formed
strategic sales, maintenance, and pilot training relationships.
Additionally, in partnership with Cessna, we opened a state-of-the-
art service center in Singapore. This adds to the company’s already
extensive network of customer service facilities in 35 countries.