E-Z-GO 2012 Annual Report Download - page 15

Textron Inc. Annual Report ● 2012 3
Bell Segment
Bell Helicopter is one of the leading suppliers of military and commercial helicopters, tiltrotor aircraft, and related spare parts and
services in the world. Revenues for Bell accounted for approximately 35%, 31% and 31% of our total revenues in 2012, 2011 and
2010, respectively. Revenues by Bell’s principal lines of business were as follows:
(In millions) 2012 2011 2010
Military:
V-22 Program $ 1,611 $ 1,380 $ 1,155
Other Military 940 919 845
Commercial 1,723 1,226 1,241
$ 4,274 $ 3,525 $ 3,241
Bell supplies advanced military helicopters and support to the U.S. Government and to military customers outside the United
States. Bell’s primary U.S. Government programs are the V-22 tiltrotor aircraft and the H-1 helicopters. Bell is one of the leading
suppliers of helicopters to the U.S. Government and, in association with The Boeing Company (Boeing), the only supplier of
military tiltrotor aircraft. Tiltrotor aircraft are designed to provide the benefits of both helicopters and fixed-wing aircraft.
Through its strategic alliance with Boeing, Bell produces and supports the V-22 tiltrotor aircraft for the U.S. Department of
Defense (DoD). The U.S. Marine Corps H-1 helicopter program includes a utility model and an advanced attack model, the UH-
1Y and the AH-1Z, respectively, which have 84% parts commonality between them. Bell also continues to support the OH-58D
Kiowa Warrior helicopter.
Through its commercial business, Bell is a leading supplier of commercially certified helicopters and support to corporate,
offshore petroleum exploration and development, utility, charter, police, fire, rescue, emergency medical helicopter operators and
foreign governments. Bell produces a variety of commercial aircraft types, including light single- and twin-engine helicopters and
medium twin-engine helicopters, along with other related products. The helicopters currently offered by Bell for commercial
applications include the 206L-4, 407, 407GX, 412, 429 and Huey II. Bell’s 525 Relentless, its first super medium commercial
helicopter, is currently in development with a projected first flight in 2014.
For both its military programs and its commercial products, Bell provides post-sale support and service for its installed base of
approximately 13,000 helicopters through a network of Bell-operated service sites, service facilities co-located with Cessna, 108
independent service centers and six supply centers that are located worldwide. Collectively, these service sites offer a complete
range of logistics support, including parts, support equipment, technical data, training devices, pilot and maintenance training,
component repair and overhaul, engine repair and overhaul, aircraft modifications, aircraft customizing, accessory manufacturing,
contractor maintenance, field service and product support engineering.
Bell competes against a number of competitors throughout the world for its helicopter business and its parts and support business.
Competition is based primarily on price, product quality and reliability, product support, performance and reputation.
Textron Systems Segment
Textron Systems’ product lines consist of unmanned aircraft systems, land and marine systems, weapons and sensors and a variety
of defense and aviation mission support products and services. Textron Systems is a supplier to the defense, aerospace, homeland
security and general aviation markets, and represents approximately 14%, 17% and 19% of Textron’s revenues in 2012, 2011 and
2010, respectively. While this segment sells most of its products to U.S. Government customers, it also sells products to
customers outside the U.S. through foreign military sales sponsored by the U.S. Government and directly through commercial
sales channels. Textron Systems competes on the basis of technology, contract performance, price, product quality and reliability,
product support and reputation. Revenues by Textron Systems’ product lines were as follows:
(In millions) 2012 2011 2010
Unmanned Aircraft Systems $ 694 $ 701 $ 785
Land and Marine Systems 443 519 503
Weapons and Sensors 285 298 284
Mission Support and Other 315 354 407
$ 1,737 $ 1,872 $ 1,979