E-Z-GO 2009 Annual Report Download - page 12

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3
Textron Inc.
Textron Defense Systems is the U.S. Air Force’s prime contractor for the Sensor Fuzed Weapon, the U.S. Army’s lead provider for networked
munitions systems, and a tier-one supplier of unattended ground sensors for the U.S. Army Brigade Combat Team Modernization Program.
Textron Defense Systems manufactures state-of-the-art smart weapons; airborne and ground-based sensors and surveillance systems; and
protection systems for the defense, aerospace and homeland security communities.
Lycoming Engines continues to power more than half of the world’s general aviation fleet both rotary-wing and fixed-wing — by specializing
in the engineering, manufacture, service and support of piston aircraft engines. Lycoming also is designing, testing and delivering new cutting-
edge engines, such as light sport aircraft and integrated electronic engines, to meet customers’ future needs.
Overwatch is a widely recognized market leader in multi-source intelligence and geospatial analysis solutions among U.S. Department of
Defense, U.S. Army and Intelligence Community analysts. Overwatch provides solutions for a full range of operational mission areas, including
ISR, precision targeting and strike, and tactical direct action.
Industrial Segment
The Industrial segment includes our Kautex, Greenlee, E-Z-GO and Jacobsen businesses.
Kautex, headquartered in Bonn, Germany, is a leading developer and manufacturer of blow-molded fuel systems for cars, light trucks, all-terrain
vehicles and windshield and headlamp washer systems, as well as selective catalytic reduction systems used to reduce emissions from diesel
engines. Kautex serves the automobile market worldwide, with operating facilities near its major customers around the world. In addition to fuel
systems and washer systems, in North America, Kautex produces engine camshafts for the automobile market. From facilities in Germany and
Poland, Kautex develops and produces bottles and plastic containers for food, household, laboratory and industrial uses.
Revenues of Kautex accounted for approximately 12%, 13% and 14% of our total revenues in 2009, 2008 and 2007, respectively. Kautex’s
automotive product lines have a limited number of competitors worldwide, some of which are affiliated with the original equipment manufacturers
that comprise Kautex’s targeted customer base. Competition typically is based on a number of factors, including price, product quality and
reliability, prior experience and available manufacturing capacity.
Greenlee designs and manufactures powered equipment, electrical test and measurement instruments, hand and hydraulic powered tools, and
electrical and fiber optic assemblies under the Greenlee, Fairmont, Klauke, Paladin Tools, Progressive and Tempo brand names. The products
principally are used in the electrical construction and maintenance, telecommunications, data communications, wiring and plumbing industries.
Greenlee distributes its products through a global network of sales representatives and distributors and sells its products directly to home
improvement retailers and original equipment manufacturers. Through a joint venture, Greenlee also sells hand and powered tools for the
plumbing and mechanical industries in North America. The Greenlee businesses face competition from numerous manufacturers based primarily
on price, product quality and reliability.
E-Z-GO designs, manufactures and sells golf cars and off-road utility vehicles powered by electric and internal combustion engines under the
E-Z-GO name, as well as multipurpose utility vehicles under the E-Z-GO and Cushman brand names. E-Z-GO’s diversified customer base
consists primarily of golf courses, resort communities and municipalities, consumers, and commercial and industrial users such as airports,
college campuses and factories. Sales are made factory direct and through distributors and dealers worldwide. E-Z-GO has two major competitors
for golf cars and several other competitors for off-road and multipurpose utility vehicles. Competition is based primarily on product quality and
reliability, product support, reputation and price.
Jacobsen designs and manufactures professional turf-maintenance equipment as well as specialized turf-care vehicles. Brand names include
Ransomes, Jacobsen and Cushman. Jacobsen’s customers include golf courses, resort communities, sporting venues and municipalities.
Products are sold through a network of distributors and dealers. Jacobsen has two major competitors for professional turf-maintenance
equipment and several other competitors for specialized turf-care products. Competition is based primarily on product features, product quality,
price and product support.
Finance Segment
Our Finance segment, which is also the Finance group, consists of Textron Financial Corporation (TFC), its subsidiaries and the securitization
trusts consolidated into it, along with two other finance subsidiaries owned by Textron Inc. Our Finance segment is a diversified commercial
finance business.