E-Z-GO 2004 Annual Report Download - page 15

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13
Cessna As with our other segments, the Cessna growth story is underpinned by an unrelenting commitment to new product
development. Cessna – a $2.5 billion business – entered 2005 with more than 88 percent of its production for the year already sold, a result
of not only the recovery of the business jet market, but also the company’s continuous investment in it.
Over the past decade, and particularly during the recent market downturn, tremendous focus was placed on product upgrades and innova-
tions. This has resulted in the certification and delivery of 16 aircraft in that time period. Today, the Citation business jet fleet – the world’s
most advanced – is exceptionally well-positioned for growth and continued market leadership through the end of the decade.
During 2004, Cessna received FAA certification and began delivery of three new jets: the Citation Sovereign, XLS and CJ3. By year’s end,
orders had been taken for more than 112 Sovereigns, 132 XLSs and 136 CJ3s. In addition, Cessna received more than 64 orders for the
two new Citations announced in November 2004: CJ1+ and CJ2+. Deliveries for the CJ1+ and CJ2+ are scheduled to begin in 2005 and
2006, respectively.
One of the greatest areas of anticipated future growth is in the very light jet market. The Citation Mustang, a breakthrough four-passenger jet
designed to attract customers now flying turboprop and piston engine aircraft, entered 2005 with more than 230 advance orders. Priced
at $2.4 million, the Mustang offers a financially feasible option for people who want to move up to the speed, productivity and luxury of a jet.
When an industry leader reinvents its
supply chain strategy, the results can
be dramatic. In one example of
the power of Textron’s enterprise-wide
Integrated Supply Chain initiative,
Cessna has reduced its supply
base by almost 75 percent, carefully
selecting “growth suppliers” with
similar manufacturing philosophies
that can best help Cessna meet its
customers’ expectations.
Rationalizing suppliers is just one
benefit as this initiative helps Cessna
optimize its supply chain. This
process drives improvements in the
areas of quality, reliability, delivery and
cost performance. At Cessna and at
other Textron companies, the results
are compelling–for the business and
the customer.
The Power of the Enterprise: Integrated Supply Chain
L-R: Cessna employees Franki Shellhammer, Citation
Marketing Customer Solutions Team; Nick Nguyen,
Engineering Specialist; and Nathan Meins, Airframe
and Powerplant Mechanic with the new Citation
Sovereign, part of the world’s most advanced business jet
fleet, which began deliveries in 2004.