E-Z-GO 2004 Annual Report Download - page 14

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12
Bell The $2.3 billion Bell segment promises impressive growth, targeted to double sales and profits by the end of the decade. Never
before in Bell Helicopter’s history have there been so many innovations and improvements under way at once, a result of the aggressive growth
strategy initiated two years ago. 2004 saw a record level of commercial orders, indicating strong customer enthusiasm for new Bell products.
In 2005, Bell anticipates entering “Operational Evaluation,” the last step before full production, for two major military programs: the V-22
Osprey tiltrotor and the H-1 Upgrade. The groundbreaking V-22, a revolutionary craft that takes off and lands like a helicopter and flies like a
plane, will provide capability never before possible. The U.S. Department of Defense plans to buy 458 aircraft, representing $19 billion in
total revenue for Bell.
The $5.6 billion H-1 Upgrade program for the U.S. government calls for the remanufacture of 100 Huey and 180 SuperCobra helicopters
with the latest avionics, weapons systems and sensors. With a successful Operational Evaluation in 2005, Bell expects to begin production
deliveries in 2006. And Bell is a member of the US101 Team selected in early 2005 to build a new fleet of Marine One helicopters for the
President of the United States.
2004 was a big year for Textron Systems, part of the Bell segment and a maker of precision strike weapons, mobility products and surveillance
systems. The company received significant new orders for the M1117 Armored Security Vehicle (ASV), which protects troops from roadside
explosives. Highly mobile and agile, ASVs proved so useful in Iraq that the company expects to deliver more than 1,000 additional units
through the end of 2007.
The Power of the Enterprise: Customer Leadership
And with the help of some new prac-
tices implemented as part of Textron’s
enterprise-wide Customer Leadership
initiative, Bell is seeing its loyal
customer base grow, with 84 percent
repeat customers in 2003 and 92
percent in 2004.
By listening closely to the customer’s
voice and using that feedback to
improve the total customer experience,
Bell’s products and sales have benefited.
The company has captured an additional
5 percent of the commercial helicopter
segment over a two-year period.
L-R: Bell’s Dru Gilliam, Department Assistant,
Program Management, Light Aircraft; Luanne George,
Director, H-1 Business Operations; Azam Zaidi,
Director, Machining Center of Excellence with the
newest entry to Bell’s leading lineup of commercial
helicopters: the Bell 429 GlobalRanger Light Twin.
Putting the customer first has always
been a high priority for Bell Helicopter.
Its number-one industry ranking in
customer service is proof. And so are
Bell’s loyal customers.