E-Z-GO 2003 Annual Report Download - page 6

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4
The development of this strategy and its fundamental support system has been largely
accomplished. Our job now is to execute consistently and successfully while continuing to build
organizational capability.
Our enterprise management strategy has three facets:
Making customers successful
Attracting and developing talented people
Implementing world-class processes to enhance productivity and innovation
Indeed, customers, people and process have become the Textron mantra. Ultimately, we know
that our performance will be only as good as our commitment and ability to help customers suc-
ceed. And we will only help customers succeed if we have the right people and the right
processes in place.
We are dedicated to delivering a superior customer experience. Each Textron brand has a
unique position and relationship with its customers, and we are committed to helping those
brands and relationships flourish with innovative, market-leading solutions and a relentless focus
on meeting current and future customer needs.
Creating Opportunities through New Products
Our powerful brands, such as Bell, Cessna, E-Z-GO, Jacobsen, Kautex, Greenlee and others,
continue to lead their industries with technological innovation, generating new products that
promise impressive revenue and earnings growth through the end of the decade and beyond. In
2003 alone, we brought more than 120 new and upgraded products and services to market, cre-
ating opportunities for our customers to realize benefits unavailable elsewhere in our industries.
Below: Textron
Fastening Systems
unveiled an unprece-
dented new approach
to the design and
implementation of
fastening systems
called Intelligent
Fastening Technology,
being licensed from
Telezygology Inc. By
combining proprietary
software, hardware and
wireless technology, it
is expected to yield
exciting new advances
in the way fasteners are
used to assemble, dis-
assemble, secure and
service a wide array of
products.
Below: At $2.3 million,
the new Cessna
Mustang is Cessna’s
lowest priced entry-
level jet, offering a
more feasible option for
the tens of thousands
of current turboprop
and piston aircraft own-
ers who want to move
up to the speed, pro-
ductivity and luxury of
a jet.