E-Z-GO 2001 Annual Report Download - page 10

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8Textron Annual Report
Across Textron’s diverse business mix, one thing is com mon: customers come first.
Textron com panies listen intently to their custom ers and provide uniquely integrated
solutions to meet their needs.
At Bell Helicopter, we combine technology with the tradition of innovation to satisfy
customers’ increasingly com plex requirem ents. A perfect example is the Bell Boeing
MV-22 Osprey – designed to m eet the U.S. Marines’ need for additional capability. This
revolutionary tiltrotor aircraft can fly three to five times further and twice as fast as any
helicopter flying today. At Cessna, the Citation CJ1, CJ2 and Encore join an impressive
product line designed and built with custom er input. We’re expanding Cessna’s powerful
Citation brand into new and rapidly grow ing m arkets such as fractional aircraft ow nership
– where individuals and companies have the opportunity to benefit from the comfort,
convenience and efficiency of business jets at an attractive price.
Textron Golf, Turf & Specialty Products is leading the golf industry as the only provider
to offer a single, turnkey, fully-integrated package – golf cars, turf products, m aintenance
vehicles and in-house financing. Recently, w e were awarded a multi-year, exclusive contract
with Meadow brook Golf Inc. to provide E-Z-GO golf cars, Jacobsen turf equipment and
Cushman specialty vehicles – all financed by Textron Financial.
On an enterprise level, we are increasing our focus on Brand Asset Management,
an integrated approach to understanding custom er needs and delivering on our brand
prom ises. And we are recognizing our innovators through programs such as the Chairman’s
Award for Innovation. Last year’s finalists should generate $400 m illion in organic sales over
the next decade.
Always
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