Dick's Sporting Goods 2010 Annual Report Download - page 3

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At Dick’s Sporting Goods we have precisely what it takes
to excel in the sporting goods industry: We combine a
true passion for our business, with exceptional agility in
managing market shifts, and an unwavering focus on
delivering long-term results. Together, these attributes have
fueled our progress over more than six decades, translating
into exceptional staying power. They have also made us an
undisputed leader in our industry, with the largest store
network and the strongest record for driving profits of any
publicly held full-line sporting goods retailer in the nation.
STRATEGIES FOR
PROFITABLE GROWTH
Expand our store network
Develop our e-commerce channel
Drive margin growth through:
• Inventory management
• Private brand sales
• Regionalization
• Unique vendor relationships
• Store enhancements
• Operating leverage
PASSION AGILITY FOCUS
2
1
1
1
9
5
5
1
1
1
1
2
4
4
7
1
5
4
4
1
1
1
3
3
6
2
2
1
1
1
15
13
4
36
6
914
3
14
17
16
8
7
7
22
7
18
13
1
1
1
4
1
6
9
29
36
9
5
23
20
15
92
16
3
2
4
2
10
16
Dick’s Sporting Goods Stores 444
Golf Galaxy Stores 81
Store Support Center
Distribution Centers
2005
2006
2007
2008
2009
2010
255
294
340
384
419
444
CONSISTENT
STORE GROWTH
(Dick’s Sporting Goods Stores)
1