Dick's Sporting Goods 2007 Annual Report Download - page 7

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5
gear suits their individual needs; knowledgeable sales
associates, many of whom are also sports enthusiasts;
and access to a wide assortment of products, including
exclusive items from the industry’s leading brands and
our own private-label merchandise. We further enhance
the shopping experience by featuring a “good-better-
best” selection in many product categories, ensuring
that athletes from beginners to enthusiasts can
navigate our merchandise assortment and get what
they need. We reach out to our customers through
a variety of marketing initiatives, including national
TV campaigns, direct marketing and Sunday circular
programs, all of which reinforce Dick’s as the destination
for sporting goods.
Dick’s Sporting Goods understands the importance
of being involved with the communities in which we
operate. In 2007, we continued our Community Youth
Sports Equipment Kit Program, working with local
teams and organizations, impacting more than one
million children throughout the year. We also became
a corporate partner for Thanks and Giving, a fund-
raising program of St. Jude Children’s Research Hospital,
and helped to launch the LIVESTRONG collection of
apparel and footwear, created by Nike to benefit the
Lance Armstrong Foundation.
Endurance
Our 2007 results reflect the strength of our business
model, the skill and flexibility of our management
team, and the dedication of our employees. I believe
that our employees are the finest in our industry, and
I’d like to thank each of them for their contributions
to our Company’s success.
Over the years, Dick’s has consistently led our industry,
delivering strong performance and clearly proving
that we have what it takes to endure–and excel –
in our marketplace. As we move ahead, we plan to
capitalize on this momentum to execute our strategy,
and to seize additional growth opportunities that
will enable us to continue to distinguish ourselves
within our industry.
Edward W. Stack
Chairman and Chief Executive Officer
Capitalizing on Visible
Growth Opportunities
Executing a Winning
Game Plan