Dick's Sporting Goods 2007 Annual Report Download - page 6

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Dick’s Sporting Goods, Inc.| 2007 Annual Report4
Dick’s gained an immediate presence in California,
which we plan to build on in the coming years.
We anticipate that this acquisition will be marginally
accretive in fiscal 2008.
The sporting goods industry is highly fragmented,
affording Dick’s continued opportunity to grow by
executing our strategy and leveraging our brand.
We believe that we can extend our reach across the
nation, increasing the total size of our store network
to 800 or more Dick’s stores over time. To support our
growth, we are planning to open a third distribution
center. Slated for completion in 2008, the addition of
this new facility in Atlanta, Georgia will provide Dick’s
with the capability to service a total of 670 stores.
A Winning Strategy
Our strategy is to meet the equipment and apparel
needs of core athletes and outdoor enthusiasts across
a vast range of sports and athletic pursuits in every
season of the year. We achieve this through our store-
within-a-store concept, which unites several different
sports specialty stores under one roof. This concept
enables us to provide customers with a winning
combination–all of the advantages of a specialty store
environment, along with the one-stop convenience
and exceptional purchasing power of a best-in-class
specialty retailer.
Each of our store-within-a-store shops provides athletes
and outdoor enthusiasts with the products and services
they expect from a specialty sporting goods retailer:
authentic merchandise, including technologically
advanced new gear; value-added services to enable
them to test equipment before buying and ensure their
Strong Consistent
Financial Performance
Established Leadership
Position in the Industry
$30
$40
$20
$10
$0
IPO
2003
2004
2005
2006
2007
STOCK PRICE PERFORMANCE
October 16, 2002 IPO through Fiscal 2007
Adjusted for two-for-one stock split on April 5, 2004 and October 19, 2007