Dick's Sporting Goods 2007 Annual Report Download - page 10

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UNIQUE SHOPPING EXPERIENCE
At Dick’s Sporting Goods, our goal is clear: to fulfill the specialty sporting goods needs of our customers–from core athletes
and outdoor enthusiasts, beginners to experts–all in one convenient stop. We achieve this by employing a store-within-a-store
concept that combines the best elements of a sports specialty store with the one-stop convenience, access to new and exclu-
sive products and exceptional purchasing power of a best-in-class retail chain. Our locations feature several individual sports
specialty stores–the Golf Pro Shop, the Lodge, the Fitness Center, Team Sports, Footwear and Athletic Apparel–which stock
authentic merchandise, provide knowledgeable sales assistance, and even offer value-added services, much like stand-alone
specialty stores. By uniting them under one roof, Dick’s Sporting Goods is the ultimate destination for athletes and outdoor
enthusiasts in every sport and in every season of the year.