Dick's Sporting Goods 2007 Annual Report Download - page 18

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Please find page 18 of the 2007 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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FITNESS CENTER
Fitness is a year-’round activity, and Dick’s Fitness store is the all-in-one headquarters for fitness beginners through experts.
We carry an extensive selection of cardio equipment, including treadmills, ellipticals, and stationary bikes, as well as an assort-
ment of strength training items, ranging from free weights to complete weight lifting systems. We simplify purchases of large
equipment by offering home delivery and assembly, extended warranties and financing. We also carry a host of accessories,
including pedometers, heart-rate monitors, body-fat scales and training videos, along with specialized performance athletic
apparel and footwear. Our product assortment represents the nation’s leading fitness brands, including Bowflex and Everlast,
and we leverage our strong relationships with top manufacturers like Sole and Horizon to develop merchandise that is
exclusive to Dick’s. To streamline the shopping process, we offer clearly delineated “good-better-best” choices within each
product category, and we use signage that helps our customers to discern the unique features and benefits of each product.