Dick's Sporting Goods 2004 Annual Report Download - page 3

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1DICK’S SPORTING GOODS, INC. 2004 ANNUAL REPORT
executing a winning game plan
Every athlete knows what it takes to reach a new goal: a sound game plan for
improvement, along with the discipline, focus and commitment required to
execute that plan. At Dick’s Sporting Goods, we draw on these same qualities to
advance toward our goal of becoming the number one sports and fitness specialty
retailer for athletes and outdoor enthusiasts, through the relentless improvement
of everything we do. Every day, we’re making steady progress toward this objective.
Our formula for success is simple: We offer a wide selection of authentic sports,
fitness and outdoor merchandise in a convenient, shopper-friendly environment;
and we exercise strict financial discipline. Year after year, our unwavering commit-
ment to these principles has enabled Dick’s to deliver consistent financial
performance. Moreover, it has helped us to become the most profitable publicly
held full-line sporting goods retailer as measured by income from continuing
operations and adjusted for non-recurring items. We are one of the largest full-
line sporting goods retailers in the United States, with 234 stores in 33 states.
DICK’S SPORTING GOODS, INC.
2004 ANNUAL REPORT
CONSISTENT
Our goal is to be the number one sports and
fitness specialty retailer for all athletes and
outdoor enthusiasts, through the relentless
improvement of everything we do.
authentic
disciplined
disciplined