Dick's Sporting Goods 2004 Annual Report Download - page 15

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Fitness is an aggressively goal-driven pursuit that
demands a desire for continuous improvement and
a strong work ethic. In Dick’s Fitness area, we think
our customers deserve to see these same qualities
exemplified on our selling floors, and we work hard
to make sure they do. In the process, we fulfill the
needs of all types of fitness enthusiasts – from
weight trainers, runners and cyclists, to
devotees of aerobics and Pilates.
fitness center
fitness center
We maintain a disciplined approach
to merchandising that ensures our
stores carry authentic products from
manufacturers that our customers
know and trust, such as Horizon,
Bowflex and Everlast. We also feature
our own high-performance fitness
equipment, marketed under the
Fitness Gear and Ativa brand names.
Each of our Fitness stores also
features a dedicated Cycle shop
that offers a range of well-known
brands, such as Diamondback,
Schwinn, GT and DBX, Dick’s
own line of bicycles and outdoor
extreme sports equipment.
DICK’S SPORTING GOODS, INC. 2004 ANNUAL REPORT 13
EXCLUSIVE
HORIZON CST TREADMILL