Dick's Sporting Goods 2004 Annual Report Download - page 17

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EXCLUSIVE INTERACTIVE
NIKE PERFORMANCE ZONE
NIKE SHOX
In any athletic activity, excellent equipment can be a
prerequisite for excellent performance. This correlation
is especially evident in footwear, where manufacturers
continuously employ leading-edge technology to develop
performance-enhancing shoes customized for every
sport and athletic pursuit. In Dick’s Footwear area, we
recognize that getting immediate access to the latest
advances is crucial to our customers. That’s why we
stock an assortment of in-demand products in a broad
range of sizes and offer a guaranteed in-stock program.
footwear
footwear
We offer our customers the benefit
of our strong relationships with
the nation’s leading footwear manu-
facturers, including Nike, adidas
and New Balance. We leverage these
relationships to offer special in-store
promotions. Our vendor relationships
also enable us to maintain an
excellent in-stock position so our
customers can get the products
they want in the sizes they need.
We expedite product availability
through our logistics system, which
relies on centralized distribution to
ensure our stores have new products
as soon as they’re available. We also
utilize a state-of-the-art merchandise
allocation system to balance our
assortment in all of our locations;
and we employ an inventory
management system to ensure
stock levels remain strong, and
merchandise is replenished.
DICK’S SPORTING GOODS, INC. 2004 ANNUAL REPORT 15