Dick's Sporting Goods 2004 Annual Report Download - page 14

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Please find page 14 of the 2004 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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12
We make our selection easy to shop by employing an open merchandise layout that segments
our products into a “good, better, best” format. We also utilize clear signage that enables
customers to contrast and compare similar products, and to find the equipment they want
quickly. We deliver great service by employing a specially trained sales force that includes
certified fitness trainers and bike technicians in most locations. These professionals help our
customers select the right products and take advantage of our in-store services, including
home delivery and set-up of fitness equipment, and on-site bike repair.
FITNESS CENTER