Citrix 2007 Annual Report Download - page 6
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Deliver.
4 Citrix Systems, Inc. J 2007 Annual Report
Our agship product, Presentation Server, has been re-launched under a new name – XenApp – joining
XenDesktop and XenServer. Our goal is to position Xen as a power brand for virtualization. Our go-to-
market strategy for these products includes a newly announced alliance with Microso as “partners in
virtualization.” Working together, we’re focused on technologies, products and programs that expand the
primary market for virtualization of desktops, applications and servers.
e true power of the Citrix vision comes to life when our products are presented together as part of an
end-to-end solution for application delivery. Recently, we introduced a single, unifying brand – Citrix
Delivery Center – to make it far easier to tell our compelling story. is branding allows us to paint a vivid
picture of the transformational bene t of our products, encouraging customers to “transform your datacenters
into delivery centers.” e Citrix Delivery Center product family includes our four primary product lines for
enterprise customers – XenDesktop, XenApp, XenServer and NetScaler. And, it distinguishes these products
as strategic components of an end-to-end system.
Into the Future
e forces of globalization, disruption, consolidation, regulation and industry revolution are all signi cant
drivers of our markets. ese forces of change are signi cantly increasing the “degree of di culty” of delivering
applications over the network. Every IT organization is being pressed to support new virtual work styles,
creating an enormous number of business scenarios that require an on-demand connection between
applications and users.
Citrix is emerging. We’re emerging with what is needed to become the strategic innovator of head-end IT
services – delivering applications and desktops from a dynamic server infrastructure. We’re enabling IT
organizations to operate in a whole new way – like the provider behind your cable or satellite entertainment
service – where a simple “receiver” can provide all the on-demand services a subscriber needs. e Citrix
Delivery Center includes the essential components of an “application receiver.” It’s a system that will centralize
resources, reduce complexity and give IT control of the most important parts of computing – desktops,
applications and data. And, like a service provider, it will allow IT to operate with e ciency, exibility, and
agility to keep pace with business change.
e pace of investment and our vision has put Citrix in an amazing position. We’re o ering the kind of
exibility, security, and e ciencies that businesses need from IT – especially considering the velocity
of business change that will be emblematic of the next ve years. Citrix has a unique strategy, a tradition
of solid execution, a determined mindset, and the passion to make our customers successful.
e board and almost 5,000 Citrix employees thank you for your con dence, support and trust.
Mark Templeton
President and CEO