Cathay Pacific 2008 Annual Report Download - page 9

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Cathay Pacific Airways Limited Annual Report 2008 7
• The Boeing 777-300ER delivered in January 2008,
B-KPF, was painted in our unique “Asia’s World City”
livery to highlight our home city, Hong Kong.
• We took delivery of three more Airbus A330-300
regional aircraft, each fitted with our new two-class
cabin design.
• Our first Boeing 747-400ERF freighter, entered
service in late May and a second arrived in August.
• A third Boeing 747-400ERF freighter was due to
arrive in November but that delivery, and the
delivery of our 10th Boeing 777-300ER, was pushed
back to 2009 due to the Boeing strike in Seattle. As
a result of the strike, our 2009 deliveries have been
pushed back from the original schedule and the first
of 10 Boeing 747-8F freighters on order will now
arrive in 2010.
• At the same time as bringing more sophisticated
aircraft into our fleet, we are also retiring our older,
less fuel-efficient fleet of Boeing 747-200F “Classic”
freighters. The first, B-HVY, left at the end of March
2008 and an accelerated retirement programme
means the last will now leave by August 2009.
• As a result of the economic downturn we plan to
dispose of our five Boeing 777-200 aircraft in 2009
and 2010 and take two of our Boeing 747-400BCF
freighters out of service for a year in January 2009.
• The Airbus A340-600 is no longer part of our fleet
with the last of three being returned to the lessor in
November.
Dragonair
• We placed an order for two more leased Airbus
A320 aircraft which will be delivered in 2009 and
2010 to help further strengthen our network.
• The last of four aircraft wet-leased to Air China
returned to the fleet in April.
• As a result of the financial crisis we will not renew
the leases on two Airbus A330-300s which expire in
June 2009.
• Dragonair’s freighter fleet has been consolidated
with the Cathay Pacific fleet as a result of the
impact of high fuel prices and more recently the
financial downturn. Three Boeing 747-400BCF
freighters have been moved to the Cathay Pacific
fleet while another has been parked in California
from January 2009.
• All of the older, fuel-inefficient Boeing 747-200F and
Boeing 747-300F “Classic” freighters left the fleet
by January 2009 under an accelerated retirement
programme.
Pioneer in technology
Cathay Pacific
• Our new Internet Booking Engine rolled out in
August, using a new booking process to offer
passengers more flexibility when searching for fares.
• The number of passengers booking their flights
online continued to grow, with a 70% year-on-year
rise in 2008.
• An innovative online virtual tour of our new cabin
design was launched in May as part of our
marketing campaign to promote the new products.
The tour used revolutionary technology to provide a
level of detail not seen before.
• We continued to promote the use of our Online
Check-In facility to make the airport experience
smoother for our passengers. Over the year the use
of Online Check-In grew by 11.9%.
• A new service introduced in November enables
passengers who check in online to print their own
boarding passes for flights departing from Hong Kong.
This facility has also been introduced in 15
destinations overseas.
• In December we launched our Mobile Check-In
service, which allows passengers to check in using
their mobile devices the same way they check in
online. Check-in confirmation can also be
downloaded onto the mobile device, eliminating the
need for any paper confirmation.
• Our passengers can now use Self Check-In kiosks in
Amsterdam, Beijing, Busan, Frankfurt, Hong Kong,
Kuala Lumpur, London, Mumbai, Nagoya, San
Francisco, Seoul, Shanghai, Toronto and Vancouver.
• A new mobile version of the airline’s website
enables users of handheld devices to get quick
access to important travel tools and information
such as travel alerts and advisories.
• The City Guides website was launched at
www.cathaypacific.com, enabling passengers to
download information on things to do in 72
destinations around the world.
• Both Cathay Pacific and Dragonair complied with an
IATA mandate to have 100% electronic ticketing in
place for travel agents from 1st June.
2008 in Review