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10 Cathay Pacific Airways Limited Annual Report 2008
2008 in Review
• Dragonair staff participated in the Walk for Millions
held in January 2008 and a team from the airline
joined the Olympic Day Run in June which was
organised by the Sports Federation and Olympic
Committee of Hong Kong as part of a worldwide
initiative to promote the Olympic Movement.
• Dragonair was awarded “Caring Company” status
by the Hong Kong Council of Social Service for the
third consecutive year.
• In November, staff from the airline were able to see
the work of The Nature Conservancy at first hand
during a field trip to Yunnan Province. Dragonair
supports the work of the organisation through its
“Change for Conservation” inflight fundraising
programme.
Environment
Cathay Pacific
• We published our 2007 Corporate Social
Responsibility Report in June, outlining the progress
made last year in areas such as environmental
initiatives, community activities and requirements
for procurement and supply chains. We also outlined
our agenda items for the current year, setting
targets for each of the key areas. The 2007 report is
available online at www.cathaypacific.com. We are
currently working on our 2008 Corporate Social
Responsibility Report.
• A Corporate Social Responsibility supplier Code of
Conduct was implemented and published on our
Intranet.
• The Business Environmental Council carried out an
audit of Cathay Pacific’s headquarters for the Clean
Air Charter Certification Scheme in November. The
results were announced in February 2009 certifying
our compliance with the scheme.
• Together with Dragonair we continue to promote
our “FLY greener” carbon offset programme, the
first of its kind to be launched in Asia. The carbon
credits are currently being sourced from a large
wind farm near Shanghai. In the first year, 3,752
tonnes of carbon dioxide were offset by passengers,
including other corporates in Hong Kong, through
“FLY greener”, the majority using Asia Miles to pay
for their offsets. In 2009, we will look at ways to
further promote “FLY greener” to the public.
• We also offset carbon emissions associated with
staff business travel at the airline. In 2008 we offset
11,814 tonnes of carbon dioxide at a cost of
approximately HK$900,000.
• We will launch new regional projects for our
carbon offset initiatives in 2009.
• Our overall fleet efficiency continues to be boosted
by the introduction of newer, more fuel-efficient
aircraft. For example, the new Boeing 747-400ERF
freighter is 16% more fuel-efficient than the
Boeing 747-200F “Classic” freighters that are now
being retired. The use of the new Boeing 777-
300ER on our North Pacific routes is resulting in up
to 28% efficiency gain compared to the aircraft it
replaces. The phasing out of our older “Classic”
freighters has also reduced our fuel burn and
associated emissions.
• Cathay Pacific sponsored the second “Greener
Skies“ forum in Hong Kong in February, organised
to form an industry response to the global
warming issue.
• Biodegradable plastic bags started to be used
inflight from September and we now also recycle
plastic cups from Economy Class.
• Six of our staff were nominated as “Earth
Champions” in the Hong Kong stage of the Earth
Champion Quest.
• Cathay Pacific is part of a new industry coalition,
the Aviation Global Deal (AGD) group, which in
February 2009 called for CO2 emissions from
international aviation to be included in a new global
climate deal. The agreement will be negotiated by
world leaders at the United Nations climate
summit in Copenhagen in December.
Dragonair
• Dragonair developed and published its own
Environmental Policy in 2008.
• In line with sister airline Cathay Pacific, Dragonair
aims to maximise the efficiency of its fleet either
through enhancements to existing aircraft or by
adding newer, more fuel-efficient aircraft to the
fleet.
• All of Dragonair’s fuel-inefficient Boeing 747-200F
and Boeing 747-300F “Classic” freighters were
retired from the fleet by January 2009.
• A dress-down policy was launched in an effort to
reduce air-conditioning, while energy-saving and
recycling initiatives were introduced in Dragonair
House.
• A dedicated page was set up on the Dragonair
intranet to raise internal environmental awareness.