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8Cathay Pacific Airways Limited Annual Report 2008
Dragonair
• Dragonair cut over to the new PROS revenue
management system in March 2008 which made a
significant positive impact on revenue generation
and yield maximisation.
• Dragonair also saw continued growth in online
booking and web-based facilities such as Online
Check-In. More than 9% of the airline’s passengers
now check in for flights this way.
• Dragonair has also introduced a range of other new
services and facilities aimed at making the travel
experience smoother and easier. These include the
Self-Print Boarding Pass service, the Mobile Check-
In service, and the rollout of Self Check-In kiosks.
Dragonair introduced its own mobile website for
users of handheld devices.
• Dragonair launched a new Intranet in June to enable
its staff to work in a more efficient and productive
way.
Partnerships
Cathay Pacific
• Our joint venture with Vietnam Airlines on the Hanoi
route ended in October. We now codeshare with
the carrier on its daily service on the route.
• In April it was announced that Mexicana was joining
the oneworld alliance, of which Cathay Pacific is a
founder member. Mexicana and its subsidiary, Click
Mexicana, will be flying as part of the alliance in 2009.
• The oneworld alliance celebrated its 10th
anniversary on 1st February 2009. To mark the
anniversary, and highlight its continued commitment
to the alliance, three Cathay Pacific aircraft will
feature a special oneworld livery.
• Cathay Pacific signed a new codeshare service with
oneworld partner Finnair with the “CX” code going
on Finnair flights from Helsinki to Amsterdam, and
the Finnair code going on Cathay Pacific flights from
Hong Kong to Melbourne, Perth and Sydney.
• We also terminated our codeshare with fellow
oneworld partner Iberia on the services from Hong
Kong to Amsterdam in March and from Amsterdam
to Madrid in May.
• Codeshare arrangements with Dragonair were put
in place on flights to Chengdu, Chongqing, Dhaka,
Hangzhou, Nanjing, Ningbo, Sanya and Xian.
Bengaluru and Hanoi also became codeshare
services from July and October respectively.
Dragonair
• Since becoming an affiliate member of the
oneworld alliance in November 2007, Dragonair has
seen the benefit of being the only alliance member
with an extensive network into Mainland China.
Commitment to staff
Cathay Pacific
• Cathay Pacific and its subsidiaries employed 27,100
people worldwide at the end of 2008. Some 18,800
worked for Cathay Pacific itself, with more than
12,700 of those employed in Hong Kong. The
workforce grew by 9.9% over 2007, mainly due to
the addition of more flying crew.
• The rapid business downturn as a result of the
global financial crisis led the airline to announce a
suspension of all recruitment for Cathay Pacific and
Dragonair in October. However, the airline made
clear its intention to do everything to keep the team
together.
• Despite the challenging environment, those Cathay
Pacific staff not on an increment scale were given
pay rises averaging 2% for 2009. The Company also
made an ex-gratia payment of half a month’s salary
to all eligible staff in Hong Kong in recognition of
their hard work.
• We introduced voluntary unpaid leave schemes for
operating crew in 2009 to help us balance crew
numbers with our revised capacity targets. The
schemes proved popular with both the pilot and
cabin crew communities.
• In the first half of the year we broadened our cabin
crew base by recruiting flight attendants from
countries such as Indonesia, Japan and Malaysia in
addition to Hong Kong. We also expanded our
overseas cabin crew bases.
• Our Cadet Pilot Programme continues to nurture
new pilots and a total of 21 cadets graduated in
2008. Currently, a total of 48 cadets are going
through training in Adelaide.
• We review our human resource and remuneration
policies in the light of local legislation, industry
practice, market conditions and the performance of
individuals and the Company.
Dragonair
• Dragonair employed a total of 2,600 staff at the end
of 2008.
2008 in Review