Cathay Pacific 2006 Annual Report Download - page 8

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• There were a number of 60th anniversary events
aimed at the general public, including a series of
roadshows featuring the “Walking on Air” uniform
fashion parade and a competition to win air tickets
worth HK$600,000.
• The climax of the celebration was a gala party for
more than 3,000 people at Sha Tin Racecourse,
with HKSAR Chief Executive Donald Tsang as guest
of honour.
Pioneer in technology
• The latest version of the Company website
was rolled out mid-year, with easier access to
information and booking tools.
• The use of electronic ticketing increased in 2006,
with around 71% of our passengers receiving
their tickets in this way by the end of the year.
The benefits of e-ticketing include a reduction in
ticketing costs and greater convenience for our
customers.
• We now have interline e-ticketing in place with all
our oneworld partners.
• We further promoted our Online Check-In service
to ease congestion at airports and provide more
convenience for travellers. Use of the service
increased by 60% during the year, and the number of
bookings made online increased by a similar amount.
• In December we unveiled the second phase of our
online shopping site, allowing passengers to pay for
inflight purchases using Asia Miles.
Partnerships
• oneworld, the airline alliance of which we are
a founder member, confirmed that three more
airlines – Japan Airlines, Malev and Royal Jordanian –
will become full members in early 2007. At the same
time, Aer Lingus will leave the alliance.
• Our subsidiary, Dragonair, announced that it would
become an affiliate member of oneworld in 2007.
LAN Argentina and LAN Ecuador will also become
affiliates of the alliance, as will five Japan Airlines
affiliates.
• Asia Miles membership rose to more than 2.8
million in 2006, with the number of partners rising
to more than 250 in nine categories.
• We announced that The Marco Polo Club would
become the single loyalty programme for both
Cathay Pacific and Dragonair, replacing the latter’s
Elite programme from 1st January 2007.
DRAGONAIR
Award winning products and services
• Dragonair was voted “Best Airline – China” for the
fifth consecutive year in the international Skytrax
passenger survey.
• We were voted “Best China Airline” for the second
consecutive year in the 2006 Business Traveller
Asia-Pacific Awards.
• Our Economy Class was voted the best of any
airline in the 2006 Business Traveller China Travel
Awards, also for the second consecutive year.
• We opened newly designed reservations and
ticketing offices in Kota Kinabalu, Shanghai,
Shenyang and Taichung. The new design is in line
with the style of our new cabin interiors.
Cathay Pacific Airways Limited Annual Report 2006
6
2006 in Review