Cathay Pacific 2002 Annual Report Download - page 7

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4Cathay Pacific Airways Limited Annual Report 2002
2002 in Review
2002 proved to be a very profitable year for Cathay Pacific. Our much improved performance
came from increased passenger demand, the uninterrupted growth of our cargo business and
the success of our efforts to lower operating costs. We ordered new aircraft, announced plans
to recruit more Hong Kong staff and increased the frequency of services on certain routes.
We have every confidence in our long term future.
Award winning product and services
•We were named “Airline of the Year” and “Best
North East Asian Airline” in the 14th TTG Travel
Awards 2002. The awards are voted for by
readers of TTG Asia and TTG China.
•In a global poll of more than four million travellers
conducted by UK based consulting firm Skytrax,
we were voted “Best Airline Transpacific” and
were ranked overall as the number two airline
in the world.
•We launched a direct toll free hotline to improve
our service to the increasing number of Cathay
Pacific passengers travelling to and from
Mainland China. Callers can now be updated
with the latest flight information.
•The “Best Chinese Food in the Air” promotion
returned, this year serving specially selected
dishes from Hong Kong’s internationally
acclaimed Yung Kee Restaurant.
•More than 40 inflight catering experts gathered
from around our network to take part in our first
ever Chinese Chef Workshop. They learned
about the latest techniques and ideas for
preparing and serving the freshest and
tastiest food.
•A refresh of our economy class cabin was
completed fleet wide in 2002.
•Our acclaimed New Business Class cabin will
be fitted on all long haul aircraft by the end
of 2003.
Global network
•We finalised a codeshare agreement with
oneworld partner American Airlines that gives
our passengers access to more US cities
beyond our existing gateway destinations.
•A new four times weekly daytime service to
London commenced in July which will be
upgraded to a daily service in June 2003. We
will then be operating three services a day to
London.
•We added four flights a week to Melbourne,
creating a double daily service four days a week,
and added another weekly service to Brisbane.
•We resumed our fifth daily service to Bangkok
in September, whilst the fourth weekly service
to Colombo, Sri Lanka, was added to meet
increased passenger and cargo demand.
•We launched three double daily services to
Auckland each week.
•Brussels, Manchester and Milan joined Cathay
Pacific’s freighter network after restructuring the
cargo operations with AHK.
•A new agreement on Taiwan air services was
reached with the Taipei Airlines Association.
•The sixth daily flight between Hong Kong and
Manila and the fifth weekly service to
Johannesburg commenced in January 2003.