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6Cathay Pacific Airways Limited Annual Report 2001
2001 IN REVIEW
A LEADING
E-BUSINESS STRATEGY
In October we took steps to keep ahead of
our competitors by launching a version of our
Internet site on the world’s first commercial
3G mobile phone network, “Freedom of Mobile
Multimedia Access”. The service is 40
times faster than conventional mobile
communications.
Also in October we expanded our
notiFLY
Flight Paging service worldwide. Mobile phone
subscribers in every country served by Cathay
Pacific can now receive automated
notiFLY
text messages to confirm flight arrival and
departure times in English, Chinese, Japanese
and Korean.
Our jointly owned Asia-Pacific travel exchange,
Zuji, appointed Travelocity as its primary
technology provider and Abacus as its primary
Global Distribution System provider.
IBM took over responsibility for the
maintenance and management of our desktop
personal computers and workstations in
Hong Kong.
We invested in the initial public offering of
TravelSky, a unit of the Beijing-based Civil
Aviation Computer Information Centre.
A HIGHLY-SKILLED
WORKFORCE
Our people are what make us an exceptional
airline, and at the end of 2001 we employed
approximately 14,500 staff around the world,
including 10,600 based in Hong Kong.
We held graduation ceremonies for 20 local
cadet pilots at BAE Systems Flight Training in
Adelaide, Australia.
In August, we welcomed the arrival of our first
Learjet 45 training aircraft for use in our
comprehensive pilot training programme.
We began work on the introduction of a new
range of human resource management
software from e-Business applications provider,
PeopleSoft. The new system will be known as
PeopleCX.
Cathay Pacific’s pilot union undertook limited
industrial action between July and October as
part of an ongoing dispute with the Company
over remuneration, benefits and rostering. The
action was largely suspended in October, and
there has been no further disruption to service.
Our staff remuneration policies are frequently
reviewed with reference to current employment
legislation, market conditions and both individual
and company performance.
SERVICE TO THE
HONG KONG COMMUNITY
Cathay Pacific staged its biggest ever campaign
to promote tourism in Hong Kong. “The World’s
Biggest Welcome” lucky draw for 10,000 free
inbound return tickets drew more than 1 million
entries from Hong Kong residents who
nominated friends and family members living
overseas.
Cathay Pacific continues to be title sponsor of
the Hong Kong Chinese New Year Parade.