Cathay Pacific 2001 Annual Report Download - page 6

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4Cathay Pacific Airways Limited Annual Report 2001
2001 IN REVIEW
A PRODUCT INNOVATOR
컄We continued with our policy of investing in our
products and services, with a new Business
Class cabin featuring amongst the longest and
widest flat-bed seats in the sky, an exclusive
bar, and reception and private dressing areas.
The new product will be installed in all the
airline’s long-haul aircraft.
컄We began to introduce our highly acclaimed
new First Class cabin onto our Airbus A340-300s
and A330-300s. By the end of the year a total
of 27 aircraft had been fitted with the new cabin.
컄We were the first airline in the world to commit
to a fleet-wide roll-out of inflight email, with the
introduction of Tenzing global inflight email and
Web access.
컄Our new inflight entertainment system,
StudioCX, more than doubles passenger choice
to over 20 channels of video entertainment.
컄We have also launched Audio and Video On
Demand – allowing passengers to select movies
when they want. This new service is being
installed across our long-haul fleet.
컄The world’s first comprehensive Online Check-
In service, allowing passengers to check-in for
flights via the Internet before heading to the
airport, was also introduced in the year.
컄We launched a new automated service kiosk at
airports in Hong Kong and Taipei, which allows
passengers without check-in baggage to check
themselves in and receive boarding passes and
lounge invitations.
The year was an extremely challenging one for Cathay Pacific, due to the effects of the deepening
global economic slowdown and the unprecedented impact of the September terrorist attacks on
the worldwide demand for air travel. The airline responded by reducing capacity through selective
frequency reductions and by implementing a further series of cost-reduction measures. Despite
these difficulties Cathay Pacific remains confident over its future and has pressed ahead with
new product initiatives and customer service enhancements.
컄Our new lounge, called “The Pier”, was opened
at Hong Kong International Airport and now
complements the luxurious facilities offered by
“The Wing”.
컄The Asia Miles travel reward programme added
more than 350,000 new members over the year,
bringing the total membership to over 1.2
million. New airline partners who joined the
programme during the year include Asiana and
China Eastern. 31 new non-airline partners also
joined in 2001.
컄Once again we won a large number of
prestigious awards including the World’s
Leading Airport Lounges from
Forbes
, Best
Business to Consumer E-commerce Website
from
VISA
, Best E-commerce Strategy from
FinanceAsia
and the Top Service award in the
airline category from
Next Magazine
.
NETWORK CHANGES
컄We continued to strengthen and optimise our
global network with the launch of 3 new
destinations during the year – Delhi in March,
Riyadh in October and Sapporo in December.
These helped further strengthen Hong Kong’s
standing as Asia’s leading aviation centre.
컄However, we suspended services to Zurich,
Manchester and Istanbul due to weakening
passenger demand. We will keep resumption
of service to these destinations under review.
컄From October we reduced flight frequencies to
8 destinations, which represented a reduction