Cathay Pacific 1999 Annual Report Download - page 4

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8CATHAY PACIFIC AIRWAYS LIMITED ANNUAL REPORT 1999
1999 In Review
Economic conditions improved throughout much of Asia during 1999. An increase in trade
and tourism boosted passenger and cargo loads, with consequent improvement in the
financial performance of the Company.
During the year the Company continued to invest in its fleet and completed its new corporate headquarters,
Cathay Pacific City, at Hong Kong International Airport. The new headquarters was officially opened in
November.
Cathay Pacific remains committed to improving its customer service, introducing new products and
supporting the Hong Kong community.
Product and customer services
•Cathay Pacific launched its new uniform on 23rd October, another element of a major repositioning
campaign which has involved a new corporate livery, new airport lounge, new First Class and new corporate
headquarters.
•The airline’s new luxury First Class was introduced on long-haul routes with the first aircraft fitted with the
new product joining the fleet in May. By the year-end, a total of six long-haul aircraft were fitted with the
new product.
•Cathay Pacific’s global marketing alliance, oneworld, came into operation in February. The alliance links
Cathay Pacific, American Airlines, British Airways, Qantas and Canadian Airlines. Finnair and Iberia joined
on 1st September 1999. LanChile and Aer Lingus will join and Canadian Airlines will leave in 2000.
•Cathay Pacific’s new frequent-flyer programme, Asia Miles, became operational in February. Asia Miles has
proved extremely popular and membership has far exceeded initial estimates.
•A number of new partners have joined Asia Miles since its launch including HSBC, Bank of China and
Dragonair. Asia Miles now has more than 30 partners in total, making it Asia’s most comprehensive
frequent-flyer programme.
•Cathay Pacific received a wide range of awards during the year including Best Long-Haul Airline for Business
from Conde N ast magazine, Best Airline – Business Class from Travel Trade Gazette, 1999 Journalist Choice
Airline – Asia Pacific from O fficial Airline Guide Airline of the Year Awards, and Best Business Class in the
South China Morning Post Annual Travel Survey.