Caterpillar 2010 Annual Report Download - page 8

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8
THINK LIKE YOUR CUSTOMER
Think Value
Fleet replacement requires a
big financial outlay, but a rebuild
of existing equipment offers a
compelling investment alternative.”
Raouf Bouchamaoui, CEO
Bouchamaoui Industrie
The Bouchamaoui family knows something about longevity.
Since 1900, the construction company that bears the family name has helped shape the development of Tunisia and
surrounding countries through more than 1,000 projects. Three generations of family management and a commitment to
maintain an up-to-date equipment fleet have helped Bouchamaoui Industrie remain competitive for more than a century.
In late 2009, the company decided that it was time to begin a progressive renewal of its aging fleet, which often works in
the harsh conditions of the Sahara Desert. A difficult economic environment, however, prompted Bouchamaoui to consider
rebuilding, rather than replacing. First up: a Cat® D7F track-type tractor from the early 1970s with over 40,000 operating hours.
The D7F first received a rebuilt transmission and undercarriage and a
completely new engine. Electrical installation was redone. The blade and
ripper were straightened and all hoses changed. Four technicians worked
eight hours per day to complete the project in two months. The result was a
D7F as close to new as possible for a used machine and at only 40 percent
of the cost of a new machine. The cost also included a one-year warranty.
“This D7F was no longer in use and had been dumped as scrap,” explains
Ben Ammar, executive manager of local Cat® dealer Parenin SA. “The rebuild
was a great choice, both economically
and ecologically.”
During 2010 and after the success story of the D7F, Bouchamaoui Industrie has ordered
Parenin to rebuild 11 additional pipelayers with all of them being commissioned for the
first time since the 1970s.
Strategic Thinking
We provide customers
with Valued Products and
Services, a Caterpillar
operating principle, when
we can offer the lowest
total owning and operating
life cycle costs.
“
The re-built D7F costs Bouchamaoui
60 percent less than a new machine.
2010 YEAR IN REVIEW