Casio 2011 Annual Report Download - page 15

Support for “Dolphin & Whale Eco-Research Network”
Supporting Disaster Victims
In 1994, we began selling “G-SHOCK” and “Baby-G” watch models in
co-sponsorship with the 4th International Dolphin & Whale Conference
held in Japan. By donating a portion of the proceeds from sales of
these watches to I.C.E.R.C. (International
Cetacean Education Research Centre)
Japan*1, we supported dolphin and
whale-related education and research
activities in various parts of the world.
In order to support both I.C.E.R.C.
Japan, which it had already been sup-
porting with dolphin and whale themed
watches, and Earthwatch Institute*2, an
organization that promotes environmen-
tal conservation and research, in 2009,
under the theme of “Love the Sea and
the Earth,” we added four models of G-SHOCK and Baby-G decorated
with images of the ocean and ocean-related plants and organisms
to our product lineup and assisted these organizations by donating a
portion of the watch sales proceeds to them.
*1. I.C.E.R.C. (International Cetacean Education Research Centre) Japan
Established in 1991 to care for nature, dolphins and whales, I.C.E.R.C. is a
nonprofit organization engaged in activities aimed at communicating the
splendor of nature, dolphins and whales through the three steps of “knowl-
edge,” “communion” and “care.”
*2. Earthwatch Institute
Founded in 1971 in Boston, U.S.A., the Earthwatch Institute provides financial
and manpower support for low-profile field work related to environmental
conservation research on climate change, wildlife, ecosystems and other such
areas that require time, financial support and manpower. It is the world’s
oldest and most trusted NGO in the area of dispatching volunteers to do field
work.
When enormous devastation caused by natural disaster strikes, Casio
provides relief to victims and immediate reconstruction assistance to the
disaster-stricken area.
Support for the Earthquake victims in China
In April 2010, Casio donated the following to the victims of the
earthquake hit Qinghai Province in China:
Amount: ¥150 million from Casio Computer Co., Ltd., and 100,000
Chinese yuan from local Casio sales subsidiaries in China
Recipients: Japan Red Cross and local Red Cross organizations
Regarding the Great East Japan Earthquake
To help the victims of the earthquake and tsunami of March 11, 2011
and contribute to the reconstruction of the areas devastated by the
disaster, the Casio Group has donated ¥50 million to relief efforts. The
Group has also implemented a matching gifts program under which it
donates an amount equal to or greater than the amount donated by
its employees. The total amount donated by Group employees came
to approximately ¥10.57 million, against which the Group put up
more than twice this amount, at ¥22 million. These funds were divided
among a number of relief organizations.
We are also making contributions on an ongoing basis to help
children orphaned by the earthquake and tsunami. We have made a
one-time donation of ¥5 million, and intend to make further donations
of ¥2 million each year for the next ten years, for a total of ¥25 million.
In addition to the above, we are donating table clocks and wall
clocks for use in the temporary housing being constructed for the
victims of the disaster, and are donating digital cameras with GPS func-
tions to the various emergency disaster headquarters, and electronic
calculators and other devices to educational institutions.
Our donations have been made to the following organizations:
From Casio Group : Japan Platform, a specified nonprofit organization;
Ashinaga
From employees of Casio Group : The Japanese Red Cross Society; JAM
(Japanese Association of Metal, Machinery, and Manufacturing workers)
Cleanup Volunteer Activities
The Casio Group carries out periodic cleanup
campaigns conducted by employee volunteers
around the business offices and plants at all
of its companies in Japan. Casio will continue
to carry out these periodic cleanup campaigns
that contribute to local communities.
“International Dolphin & Whale
Eco-Research Network” model
Casio Electronic Technology (Zhongshan)
Co., Ltd.
Casio Computer Hamura R&D Center Kofu Casio Co., Ltd.
13
Annual Report 2011