Casio 2011 Annual Report Download - page 14

Philosophy of Social Contribution
Corporate Social Responsibility (CSR) Activities
Striving to be a model corporate citizen, Casio makes the most of its unique know-how and management resources to fulfill its
various social responsibilities.
Aiming to help create a healthy, generous society, we are earnestly
engaged in a variety of social contribution initiatives. We take good
corporate citizenship seriously, so our process for determining the
most useful things to do is guided by communication with various
stakeholders. The five priority themes of our social contribution
initiatives are outlined in the figure on the right. Leveraging our
unique know-how and management resources as well as the wide
range of knowledge and experience possessed by our employees,
we fulfill our social responsibilities in our own unique way.
Participation in Ecocap Movement
From fiscal 2008, Casio Techno Co., Ltd. and Casio Information Systems
Co., Ltd. have been participating in Ecocap Movement activities to
provide polio vaccines to children in developing countries through the
collection and donation of plastic bottle caps.
These activities are being carried out by Ecocap Movement, a
non-profit organization (NPO). The collection of 800 bottle caps can be
redeemed for ¥20, enough to fund one polio vaccination for a single
child. Casio is promoting participation in this movement through the
installation of collection boxes at key locations throughout the Company.
With employees working together as a team, we will continue to make
steady progress.
Casio Ranked AAA in SMBC Environmental Assessment Private Placement Bond Program
Casio’s
social contribution
priorities
Culture and
arts
Community
service
Education of the
next generation
Environmental
conservation
Study and
research
* In contrast to publicly-offered bonds, which are offered for sale via a securi-
ties company for the general public, privately-placed bonds are corporate
bonds sold to a small number of specifically chosen investors.
Sumitomo Mitsui Banking Corporation (SMBC) launched the SMBC
Environmental Assessment Loan in October 2008 and its Private
Placement Bond in June 2009. So far, it has made available this loan and
bond product to some 30 companies, in the total value of ¥100 billion.
In the program, the Japan Research Institute, Limited environ-
mentally evaluates an applicant company using its own assessment
standards, based on a survey response from the company being rated
as well as a direct interview with its person in charge of environmental
matters. SMBC then sets preferential interest rates in accordance with
the results of the assessment.
Casio applied to issue a private placement bond in fiscal 2010
through SMBC. We received a top AAA rating from SMBC because of
the excellent quality of our initiatives in terms of comprehensive
management policies. But we need to work on environmental
communication, as well as make good shortcomings in areas such
as CO2 emission reduction at overseas bases, disposal of waste, and
biodiversity. We are determined to improve in these areas and raise our
environmental management standards.
Casio
Computer
Japan Securities
Depository
Center, Inc.
SMBC
Credit Guarantee
Corporation
Guaranteeing institution
SMBC
Assumes bondholder
rights
SMBC
Fiscal agent
Issues
Guarantee role
entrusted to guarantees
Bond issue
administration
role entrusted to
Records rights as
bondholder with
Privately-placed bonds: How the program works
Corporate
bond
12 CASIO COMPUTER CO., LTD.