Casio 2011 Annual Report Download - page 11

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Our EX-word electronic dictionaries have held the No.1
spot in the Japanese market by unit sales for seven straight
years, and we aim to keep the top market share through
continuous product evolution. Our electronic dictionaries
are popular among a wide range of customers thanks
to our extensive lineup of specialized dictionaries with
software contents tailored to the needs of differing user
categories. These include models for business people
seeking to upgrade their skill sets, models for junior
high or high school students that help them with their
regular studies or with cramming for exams, and models
incorporating foreign-language dictionaries.
In January 2011 we revamped the principal models in
our EX-word electronic dictionary lineup. We launched
15 new models offering improved expressiveness and
easier operability thanks to the use of color LCDs in the
sub-panels — an industry first. The use of color displays
in the sub-panels as well means that explanations of the
photos and illustrations shown in the main panel can be
simultaneously shown in the sub-panel for easier and
quicker comprehension.
These models also feature our new Electronic Picture
Book image retrieval function, which allows the user to
retrieve images from the built-in contents. For instance,
users who want to find out the name of an animal, plant,
or person can simply input a key word that serves as a
clue, and the correct image is retrieved from the electronic
files — as long as it matches the search conditions — and
an explanation is displayed alongside the image. We are
working to develop markets for these models overseas,
too, particularly in China.
Electronic
Dictionaries
E-B88
EX-word XD-B9800
9
Annual Report 2011