Casio 2004 Annual Report Download - page 16

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Electronic Dictionaries
In recent years, the use of electronic dictionaries has been growing among students and business profession-
als in Japan, and the use of electronic dictionaries in schools, during lectures, is also increasing. Overseas,
we estimate a huge latent demand for these products. The number of overseas students exceeds the current
level of the same target customers in Japan by 26 times, and by 14 times in terms of the number of business
professionals. During the reporting period, Casio commenced sales of electronic dictionaries in South Korea,
Germany, Spain, and Spanish-speaking countries in Latin America. We will make active efforts to expand
sales in overseas markets, with their huge latent demand, and continuously boost sales in Japan.
Electronic Dictionary (high-end type) Domestic Market Trends (Millions of units)
Source: Company Survey
0
1
2
02 03 04
Solar-Powered Radio-Controlled Watches
By working to raise consumer awareness of the distinctive features of our solar-powered, radio-controlled,
ultra-thin watches, we are expanding sales in a rapidly growing market. To further expand this market, we
are currently developing all-metal and multi-band models to offer customers a wider selection. And deem-
ing it necessary to simultaneously expand sales of women’s watches, we are currently preparing products
for this market segment. Data transmissions are steadily becoming available in more and more areas of the
world, including not only Japan, but also the U.S., Europe, and eventually China. We will boost our market
share in these markets by launching competitive products.
Sales (Millions of units)
0
0.5
1.0
1.5
02 03 04
Japan
Overseas
1.50
1.00 0.50
0.40
1.00
0.60
0.25 0.05
0.20
14 CASIO COMPUTER CO., LTD.