Casio 2004 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2004 Casio annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 44

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44

0
20
40
60
80
Sales (Billions of yen)
040302
62.5
68.5
70.1
Global areas where radio wave transmissions of standard time are available,
and areas where Casio operates
We plan to enter the market
in the spring of 2005
Timepieces Category
Our solar-powered radio-controlled watches — led by the popular G-Shock brand — con-
tributed to expansion in new markets. In the Timepieces Category, sales increased 2.4%
from the previous term, to ¥70 billion.
In addition to our world-famous brands “G-Shock” and “Baby-G”, we have developed products
that incorporate cutting-edge watch technologies — solar-powered radio-controlled watches
that are automatically adjusted via transmissions from radio stations that relay the standard time
for that time zone.
During the term under review, strong sales of “The G”, the top-of-the-line of our “G-Shock”
series of shock-resistant wristwatches — which incorporate a solar cell and radio-controlled
time calibration — contributed signicantly to the growth of the solar-powered radio-controlled
watch market. In November, we launched an ultra-thin model with a stylish body. This product
features strong radio reception performance even in adverse conditions and a large-capacity so-
lar-powered system, utilizing in-house-developed technology for producing ultra-thin watches.
Last fall, we made efforts to expand our overseas lineup, by launching a model that receives
radio transmissions from both the U.K. and Germany. As a result, overall sales of solar-powered
radio-controlled watches grew by 50%, to 1.5 million units in the term ended March 31, 2004,
compared with 1 million units for the previous term.
8CASIO COMPUTER CO., LTD.
9