Casio 2004 Annual Report Download - page 15

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The aforementioned measures are expected to serve as a source of cash ows, enabling
the Company to reduce interest-bearing debt by ¥40 billion in the two-year period ending
March 31, 2006 and improve both the debt-to-equity ratio and shareholders’ equity ratio.
1.0
1.2
1.4
02 03 04 06
1.6
1.3
29.9 28.7
29.1
1.1
Debt-to-equity ratio and Shareholders’ Equity ratio (%)
1.6
1.0
1.2
1.4
02 03 04 06
1.6
1.3
29.9 28.7
29.1
1.1
1.6
25
30
35
40
25
30
35
40
Digital Cameras
For the current term, we estimate the scale of the domestic market for digital cameras at 9.4 million units (up
9% year-on-year), and that of the overseas market at 50.6 million units (up 38% year-on-year), planning a
surge in sales in overseas markets especially. In the reporting scal year, we undertook an aggressive adver-
tising and publicity campaign to raise the brand recognition of our digital cameras. In the current term, we
aim to pick the fruits of our efforts and strengthen the brand image still further.
In our development of digital cameras, we have combined innovative product concepts with the latest
technology. This approach has enabled us to create digital cameras based on totally new concepts, such as
“wearable” cameras, that make it easier to take pictures wherever and whenever you want. Through this
kind of concept-inspired product development, we intend to continue realizing the sort of digital camera in-
novations of which only Casio is capable.
Sales (Millions of units)
0
1
2
3
02 03 04
Japan
Overseas
2.80
1.40
1.70
0.65
1.10
0.75
0.70
0.35
0.35
Five Strategic Business Areas
13
ANNUAL REPORT 2004