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Annual Report 2003 15
In the MNS category, we followed our success in helping KDDI Corp. launch the first
camera-equipped, third-generation cellular phone in April 2002 by updating our tech-
nology to adapt to such new services as movie mail in successor models to enhance
the pleasure of visual communication. Fiscal 2003 sales for MNS products leaped 68.2%,
to ¥87,819 million.
In the System Equipment category, despite our best efforts to offset the global drop
in demand for IT products by developing solutions that perfectly joined hardware and
applications, sales in this category receded 11.8% from fiscal 2002, to ¥51,340 million.
Sales in the Electronic Components and Others segment increased 8.7%, to ¥90,422
million, in fiscal 2003 and accounted for 20.5% of net sales.
In the Electronic Components and Others segment by business category, sales in the
Electronic Components category rose 18.9%, to ¥60,566 million, in fiscal 2003. The
increase was triggered by active demand for digital cameras that spurred sales of TFT
LCDs. Revenues from bump processing also benefited from the increased popularity
of color LCD screens for cellular phone monitors overseas.
In the Others category, our business alliance with Flextronics to consign certain manufac-
turing operations resulted in the consolidation of independent business at Aichi Casio Co.,
Ltd., and sales dropped 7.3%, to ¥29,856 million.
Results by Region Sales in Japan advanced 20.6%, to ¥268,601 million, and composed
61.0% of net sales. Sales in North America took a hit from deteriorating consumer senti-
ment in the United States, resulting in an 11.6% fall, to ¥49,423 million, which accounted
for 11.2% of net sales. Markets in Europe remained firm, and sales rose 5.2%, to ¥56,180
million, which accounted for 12.7% of net sales. Sales in Asia and other regions, excluding
Japan, climbed 32.3%, to ¥66,363 million, on the back of strong electronic components
sales, and composed 15.1% of net sales.
-20
-10
0
10
20
30
-4
-2
0
2
4
6
%
Operating Income (Loss)
and Operating Margin Rati
o
Billions of yen
Operating Income (Loss)
O
p
eratin
g
Mar
g
in Ratio
’03’02’01’00’99