Casio 2003 Annual Report Download - page 11

Delivering Consumer Value
Machines are only useful to the extent that they save time, save
energy, or improve the quality of life.
At Casio, we strive to do all three, and
do it in such a way that consumers
are surprised by our ingenuity.
The go-anywhere digital camera
the size of a credit card to ensure
that every special moment can be
captured, the ultimate wristwatch
with perfect precision that never
needs to be wound or have its batter-
ies replaced, and the compact multi-
volume electronic dictionary are all
outgrowths of the formidable goals
we have set for ourselves at Casio
to offer clear value to consumers.
Casio has given the world many
products over the years—including
calculators, digital watches, and digi-
tal cameras—in its tireless pursuit of
satisfying consumer needs that now
DUMMY
play such an integral part of people’s
lives as to be taken for granted.
“It is only when consumers recog-
nize that technology has real value
that a hit product can be created.
Consumer needs, marketing, devel-
opment, engineering, and sales—all
of these elements must be tied
together,” Ono said.
Casio will continue to astonish
consumers through developing inno-
vative technologies to discover those
products consumers really want, even
before they themselves might be
aware of it, to offer the world true
value.
As a result of the Company’s
pursuit of adding portability
to study references, Casio
has developed an electronic
dictionary that, at 9.8mm, is
the thinnest in the industry.
Annual Report 2003 9