Casio 2003 Annual Report Download - page 10

Feature Section: Leaner, Faster, Stronger
8CASIO COMPUTER CO., LTD.
this model incorporates a single-
volume encyclopedia; the Kojien
standard Japanese dictionary; a loan-
word dictionary; a dictionary of inter-
national cuisine words and terms; a
dictionary of English letter writing;
phrasebooks for German, French,
Italian, and Spanish; and many other
reference books.
At less than 1cm thin, it is also the
thinnest electronic dictionary on the
market. In space-conscious Japan,
this reference unit is so handy that
people will want to use it even when
they are at home because it is user-
friendly and renders so many other
chunky reference books obsolete.
“Creating the technology to com-
press such a huge quantity of infor-
mation into such a small device and
making it simple to use was the real
challenge,” Ono said.
Casio also markets a model that
offers bilingual Chinese-Japanese
dictionaries, another that offers
bilingual French-Japanese diction-
aries, and a third that offers
German-Japanese dictionaries.
Catering to overseas markets, we
have also moved into South Korea
with a local model that incorporates
Korean-English dictionaries and in
Germany a model that includes
German-English dictionaries.
Through these efforts, Casio is
going full throttle to create consumer
value by catering to individual lan-
guage needs and, in turn, contribute
to the development of a truly global
society.
Greeting the Global Age
with an Electronic Dictionary
In the 21st century, the need for international communication is
already making English the lingua
franca for businesspeople, tourists,
and students. Portable bilingual elec-
tronic dictionaries have long catered
to this need, providing the meanings
for English words in Japanese and
vice versa to meet the needs of the
monolingual Japanese society.
Based on Casio’s extensive on-site
research into the student market to
clearly determine and better satisfy
their educational needs, Casio has
developed a 23-volume dictionary.
This consumer-oriented product
includes a comprehensive language
reference set to translate English and
Japanese vocabulary, and also incor-
porates a full desk reference set and
provides language assistance in other
languages as well.
In addition to having a Japanese-
English and English-Japanese dictionary,
“
”
It is only when con-
sumers recognize that
technology has real
value that a hit prod-
uct can be created.
Consumer needs,
marketing, develop-
ment, engineers, and
sales—all of these
elements must
be tied together.