Casio 2003 Annual Report Download - page 12

Casio at a Glance
10 CASIO COMPUTER CO., LTD.
Casio markets a wide range of products, from consumer
electronics to corporate system equipment, as well as
electronic components. We are currently focusing efforts
on advancing the technologies and functions of our time-
pieces, digital cameras, electronic dictionaries, as well as
TFT LCDs to drive future growth.
Business Segment Business Category
Others
This business category is composed primarily of the independent businesses of
subsidiaries.
Electronic Components
Highly sophisticated IT equipment is possible thanks in part to advances in
electronic components. In developing electronic components, LCDs present unique
design challenges because they represent the point of interface between people
and hardware. Casio provides customers with superior solutions to specific chal-
lenges through developing operations to specialize in small LCD panels for portable
devices. We also offer a full line of LCDs ranging from STN to high-resolution TFTs.
Bump processing to make microelectrodes that can bond LSIs to boards, TCP
assembly, and other mounting operations carried out at our subsidiary Casio
Micronics Co., Ltd., have also met with spectacular success with our customers.
System Equipment
For business customers, Casio produces such professional-use equipment and sys-
tems as cash registers, point-of-sale (POS) system products, computer systems for
human resources and accounting applications, and page printers. Our broad line
of innovative solutions serves both to improve energy conservation in the office
via high-performance, easy-to-use devices and to facilitate creativity in business
as well.
Mobile Network Solutions (MNS)
Casio’s MNS link hardware, software, and content to offer services that are avail-
able anytime, any place, and for both business and leisure. Customers are able to
exchange multimedia content through networks and collaborate on secure data-
bases by using cellular phones, PDAs, and handy terminals incorporating advanced
technologies.
Timepieces
The G-Shock, Baby-G, and our other high-performance wristwatches complete
with sensor and memory functions were developed as a part of our unique con-
cept of creating an advanced digital device that people can literally wear on their
arms. Recent efforts have focused on incorporating cutting-edge technologies into
our radio-controlled watches, and we will continue with our constant mission to
produce timepieces to better serve customer needs.
Consumer
With electronic dictionaries, label printers, and an extensive line of calculators for
educational, administrative, and scientific uses, Casio is dedicated to providing
an ever-widening array of products to make people’s lives happier and more con-
venient. We also offer ways to bring the joy of music and video into people’s lives,
including portable LCD TVs, digital cameras, and electronic musical instruments,
such as electronic keyboards featuring keys that light up to indicate what keys
to play.
ELECTRONICS
ELECTRONIC COMPONENTS AND OTHERS
0
120
240
360
-10
0
10
20
30
Billions of yen
Sales and Operating Income (Loss)
Billions of yen
Sales
Operating Income (Loss)
’03’02’01’00
0
40
80
120
0
5
10
15
Billions of yen
Sales and Operating Income
Billions of yen
’03’02’01’00
Sales Operating Income
Sales
79.5%
Sales
20.5%