Cash America 2008 Annual Report Download - page 2
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The new
frontier holds powerful
sway in the mythology of American
history. Much of our collective identity is
tied to the spirit of the pioneers – an industrious,
inventive and optimistic group bent on exploring
new horizons and blazing trails. A new frontier,
whether it be untamed wilderness, lonely tundra or
even outer space, has always represented opportunity –
a chance to pit one’s intellect, skill and perseverance
against a challenge and emerge stronger.
Though most physical frontiers have long since
been exhausted, opportunities remain for bold
and forward-thinking companies to forge into
uncharted business territory to meet
customer needs. Cash America is just
such a progressive company and
has been a leader for the past 25
years in pushing the pawn industry
to new heights. Focusing on the
ideals of achievement, flexibility
and individuality, Cash America has
remained committed to innovation
that makes financial solutions possible
for a broad spectrum of customers with a
varied selection of needs.
At Cash America we know we hold the
key to our continued success – that key is to
insist on pressing ourselves to be better, to
question how best to serve our customers, to
make the journey onto untrodden ground. As
you read the next few pages, you’ll get a deeper
glimpse into the entrepreneurial and innovative
spirit that has driven Cash America to the top of our
field, continually exploring and expanding to aid our
customers. You’ll also see how that same spirit of
constant inquiry and exploration benefits everyone
involved, from customers to employees and shareholders.
With everyone’s participation, we look forward to continued
unprecedented feats as we press on toward new horizons.
New Frontiers