Cash America 2008 Annual Report Download - page 10

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7
$2,400
$2,000
$1,600
$1,200
$800
$400
$0
Total Cash Advances Written
(in millions, as of December 31)
04
05
06
07 08
$600
$500
$400
$300
$200
$100
$0
Total Pawn Loans Written
(in millions, as of December 31)
04
05
06
07 08
Discovering Ease
W
e’re still exploring
new ways to help our customers. The
Internet has proven itself as the next
expanse to be conquered, and Cash
America hasn’t hesitated to explore how
this technology can help our customers.
In 2006, we launched electronic cash
advances through our wholly owned
subsidiary CashNetUSA, a leading
provider of online cash advances.
Customers in 32 states and the
United Kingdom can now arrange
cash advances via the Internet –
it’s another convenient avenue
for quickly and easily accessing
funds. Customers simply submit an
online application and are notified of
approval within minutes. Funds up to
$1,500 are electronically deposited into
the customer’s bank account the next
day, eliminating the need to travel to a
lending location.
In addition,
CashNetUSA has
recently begun testing
an online installment
loan product in Illinois and
New Mexico, with plans
to expand into additional
states during late 2009, and
offers 24-hour customer
service. Customers can also now
tap into the convenience of having a
MasterCard® or Visa® by activating and
depositing money onto a prepaid debit
card. Some customers may even choose
to have their paychecks loaded directly
onto the card. Initial results indicate
that customers appreciate the option
of accessing loan products via this new
avenue – today more than one million
customers rely on CashNetUSA as
their online lender.
CashNetUSA continues
to push ahead with efforts in
the United States and United
Kingdom, with planned
expansion into Australia and
Canada. The advantage of
having a sophisticated and robust
online platform, along with technology
and analytics teams who work full time to
develop convenient loan alternatives, puts
Cash America in a unique position within
its competitive group. We devote significant
internal resources to the development and
discovery of new options.
Opportunities remain plentiful in
the online realm, and Cash America
continues to explore new ways to make
our customers’ online choices more
varied and convenient. It’s one more way
Cash America’s pioneering philosophy
pays off for the end user.
Cash America International, Inc.