Cash America 1999 Annual Report Download - page 8
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Cash
America’s investment in the establishment of a
substantial number of lending locations offers
the opportunity to broaden its base of financial
services and other products made available to
its customer base. As the first pawn lender to
enhance its physical image through brightly lit
stores, appealing signage and professionally
merchandised selling environments,
Cash America believes it is in a
position to grow its customer base
through ancillary product offerings
within its existing platform of lending
outlets. During 1999, the Company
experimented with other financial services
which generated encouraging results. Plans
are underway to introduce additional products
and services to meet customer needs and to
enhance revenue in fiscal 2000.
The foundation for any consumer lender is
the computer system oriented to make services
available and to monitor and control lending
activities. Cash America has capitalized on
systems developed over many years to support
the services offered through its lending outlets
while providing management information to
monitor and address changes in trends. This
system, which links all Cash America locations
throughout the United States, is a proprietary
designed lending management tool unique to
Cash America.
6
0$100$50
(in millions)
$150 $200 $250 $300 $350 $400
T
O
T
A
L
R
E
V
E
N
U
E
1999
1998
1997
1996
1995
year ended
DEC 31
Lending Operations
Pawn Service
Charges
62%
Profit on
Merchandise
38%
year ended
DEC 31,'99
Composition of
Lending Net Revenue
The Cash America Difference: