Cash America 1999 Annual Report Download - page 10

Following 1998, a
year in which Cash America’s presence in the
United States market experienced the largest
unit growth in its history, adding 71 new
locations, fiscal 1999 became a year of
integration. The domestic lending operations
serve 70 markets in 16 states
through 413 owned and 11 fran-
chised locations. The geographic
coverage of Cash America’s
locations affords the Company a
critical element of diversity in the
disposition of merchandise. In
addition, the consistency of
customer service and product
knowledge provides the customer with a
uniform experience of borrowing or value-
priced merchandise from Florida to Utah.
Building on Cash America’s brand
awareness, the Company will expand product
offerings in the coming year. In an effort to
serve the needs of customers who seek alterna-
tives to traditional lenders, Cash America will
offer complementary lending services to its
mainstay of pawn lending.
During 1999, Cash America initiated
programs designed to sell
merchandise over the Internet.
While still in its infancy,
Cash America’s vast selection of
jewelry items and the opportunity
to enhance the efficient sale of
merchandise is attractive. Efforts
to expand this new alternative
have been successful and the
Company will continue to evaluate and modify
programs of e-commerce in 2000.
Cash America is
the only pawn lender in the world to conduct
operations through wholly owned subsidiaries
in the United States as
well as two foreign
countries. In 1992,
Cash America acquired
the oldest and largest
chain of pawnshops in
the United Kingdom,
Harvey & Thompson,
Limited. Serving the
needs of Londoners
since 1897, Harvey &
Thompson operated
26 locations when it
was merged with
Lending Operations
US
68%
UK
17%
SWEDEN
15%
year ended
DEC 31,'99
Composition of Operating
Income-Lending Operations
Denver (1)
Tulsa (6)
Oklahoma City (14)
Dallas/ Fort Worth (43)
Lubbock (3)
Austin (22)
San Antonio (19)
El Paso (12)
Corpus Christi (5)
Houston (44)
Baton Rouge (3)
Mobile (5)
Memphis (23)
Nashville (5)
Atlanta (14)
Kansas City (11)
Fort Wayne (3)
Indianapolis (10)
Louisville ( 9)
Charlotte (7)
Savannah (5)
Charleston (4)
Orlando (13)
Jacksonville (10)
Midland/
Odessa (7)
New Orleans (9)
St. Louis (5)
Greensboro
Winston Salem (2)
Tampa/
St. Petersburg (15)
Cincinnati (6)
Birmingham (4)
Pensacola (3)
Salt Lake City (7)
Colorado Springs (3)
Chicago (7)
McAllen/ Brownsville (2)
Loredo/ McAllen (4)
Shreveport (2)
Tyler (3) Bossier City (2)
Killeen (3) Waco (2)
Greenville (3)
West Palm Beach (5)
Ft. Lauderdale/
Daytona Beach (4)
Miami (2)
8
Domestic Markets:
International Markets: