Carphone Warehouse 2001 Annual Report Download - page 12

The Carphone Warehouse Group PLC's achievements over the last
12 months are clear evidence of our commitment to being
a responsible business. By putting our customers first and
through our relationship with our employees, we have developed
innovative and effective ways of making positive contributions
to society and the environment.
Charitable activities
One of the year’s biggest successes was the ‘Challenge Yourself’
programme in support of Macmillan Cancer Relief. With a
commitment to raise over £1million, the campaign, launched
by David Beckham, is aimed primarily at our 5,500 employees
and asks them to embark on a personal challenge to raise money.
With involvement at all levels and representation from senior
management through to the stores and call centres, a number of
impressive challenges have already taken place. These include
a 112 km trek through the Sahara desert, sky diving and walking
the Three Peaks. The highlight for the campaign will be in Autumn
2001, when two employees will row across the Atlantic. To date
the campaign has raised over £140,000.
The Carphone Warehouse continued its commitment to Help a
Corporate responsibility
Contribution through
team spirit
London Child through its support of the charity’s Easter weekend
radio phone-in pledge. For every pound that was pledged by Capital
Radio listeners during the course of the weekend, The Carphone
Warehouse matched it pound for pound. The campaign has to date
raised over £45,000 for disadvantaged children in the capital.
During the year we continued our close relationship with The
Prince’s Trust, the UK’s leading charity for young people. Charles
Dunstone is currently Chairman of the Trading Board of the Trust
and over the last five years has been heavily involved in
supporting the charity. The main basis for our support has been
as main sponsor and donator for Party in the Park, an annual pop
festival held during the summer in Hyde Park. Outside Party in
the Park, many of our employees give their time to community
and training programmes organised by the Trust.
In addition to these three programmes the Group regularly
supports local charities through donation of funds, mobile phones
and employee time. The majority of these donations are initiated
by store employees and are as a direct result of conversations with
customers.
Reflecting the Group’s belief in corporate citizenship, the
Board has formed a Charitable Activities sub-committee under the
By putting our customers first and
through our relationship with our
employees the business has developed
innovative and effective ways of making
positive contributions to society and the
environment.
Below, the finishing line of the
‘Challenge Yourself’ Sahara trek 2001