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CANON ANNUAL REPORT 2015 47
STRATEGY BUSINESS SEGMENT CORPORATE STRUCTURE FINANCIAL SECTION CORPORATE DATA
Restructure the global sales network in accordance
with market changes
Review existing sales organizations and reinforce omni-
channel marketing that integrates online and brick-and-
mortar sales routes while strengthening and expanding
solutions-driven businesses with the aim of solving issues
faced by customers. Additionally, continue focusing energy
on developing marketing in emerging countries.
Enhance R&D capabilities through open innovation
Discard the strict notion of self-sufficiency and construct an
R&D system that proactively leverages external technologies
and knowledge, promoting joint and contract research with
various partners such as domestic and foreign universities
and research institutes.
Complete the Three Regional Headquarters
management system capturing world dynamism
Promote the acquisition of promising businesses through
active M&A and complete the Three Regional Headquarter
management system, under which Japan, the U.S. and
Europe will each roll out businesses globally.
Additionally, under the theme “Taking a decisive first step
toward transformation,” the following key challenges will be
pursued in 2016, the inaugural year of Phase V.
Draft and implement plans to revitalize
existing businesses
Raise profitability through drastic cost-cutting and work to
revitalize businesses, swiftly launching future products that
were exhibited at Canon EXPO 2015.
Rapidly expand new businesses
Work to speed up the expansion and deployment of large-
scale businesses such as commercial printing and network
cameras.
Accelerate efforts aimed at reducing
the cost-of-sales ratio
Continue to investigate optimal locations for production
sites and work to accelerate cost reductions at all stages,
including product development.
Boost sales productivity through marketing reforms
Accelerate efforts to address global growth in e-commerce
and work to reinforce the solutions business.
Improve R&D productivity through selection and con-
centration
Apply the selection and concentration process to develop-
ment themes and boost R&D productivity.
Promote the cultivation of global human resources
Build a structure to discover talented individuals from within
the entire Canon Group to cultivate global competent human
resources capable of performing duties while maintaining an
all-encompassing perspective of the world map.
Forward looking statements
The foregoing discussion and other disclosure in this report
contains forward-looking statements that reflect manage-
ment’s current views with respect to certain future events and
financial performance. Actual results may differ materially
from those projected or implied in the forward-looking state-
ments. Further, certain forward-looking statements are based
upon assumptions of future events that may not prove to be
accurate. The following important factors could cause actual
results to differ materially from those projected or implied in
any forward-looking statements: foreign currency exchange
rate fluctuations; the uncertainty of Canon’s ability to imple-
ment its plans to localize production and other measures to
reduce the impact of foreign currency exchange rate fluctua-
tions; uncertainty as to economic conditions in Canon’s major
markets; uncertainty of continued demand for Canon’s high-
value-added products; Canon’s ability to continue to develop
products and to market products that incorporate new tech-
nology on a timely basis, are competitively priced, and achieve
market acceptance; the possibility of losses resulting from for-
eign currency transactions designed to reduce financial risks
from changes in foreign currency exchange rates; and inven-
tory risk due to shifts in market demand.