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CANON ANNUAL REPORT 2015 15
STRATEGY BUSINESS SEGMENT CORPORATE STRUCTURE FINANCIAL SECTION CORPORATE DATA
2015 Review
With regard to offi ce multifunction devices (MFDs), sales of
monochrome models decreased in China and other regions, as
the recent ongoing shift in demand from monochrome to color
models progressed further. Meanwhile, in color models, Canon
launched the compact-body imageRUNNER ADVANCE C3300
series, which features well-balanced image quality, user-friend-
liness, productivity, and cost-performance. The new models
saw steady sales growth around the world, especially in Japan,
Europe, and the United States. Also in color models, sales of the
imageRUNNER ADVANCE C5200 series were steady, mainly in
Europe and the United States. As a result, sales of offi ce MFDs,
an aggregate that combines monochrome and color models,
were up slightly from 2014.
In digital production printing systems, the imagePRESS C800/
C700 series sold well worldwide, signifi cantly boosting Canon’s
share of unit sales in the light production market targeted by the
series. In addition, in the high-end market, the Océ VarioPrint
6000 series performed steadily, particularly in Europe, and sales
of the Océ VarioPrint i300, Océ’s fi rst high-speed, sheet-fed color
inkjet press, got off to a favorable start. Overall sales for digital
production printing systems surpassed 2014 results.
With regard to laser multifunction printers (MFPs) and laser
printers, sales fell below 2014 levels, due to the impact of vari-
ous factors, including shrinking markets in emerging countries
such as China and Russia, as well as a global decrease in demand
for monochrome devices.
These factors, combined with the positive effect of favorable
currency exchange rates, resulted in consolidated sales for the busi-
ness unit totaling ¥2,110.8 billion, up 1.5% from the previous year.
2016 Initiatives
While sales of offi ce MFDs are growing due to augmenta-
tion of its color model lineup amid the increasing shift to color
machines, Canon will also actively introduce strategic new prod-
ucts in its monochrome models in 2016. At the same time, we
will focus on products for which demand for consumables is
anticipated, such as high-speed MFDs that meet the need for
high-volume output and printers that can provide high-speed
business form output from core systems. Regarding solutions,
we will roll out services we have built up in each region through
M&A activities to the rest of the world, thereby increasing sales
for the entire business.
Canon will further strengthen its lineup of laser printers. For
example, we will work to recover sales by enhancing our lineup
of single-function printers (SFPs) aimed at emerging markets.
Continued growth is expected in the commercial printing
market. Canon will strive to expand sales of new products, as
well as traditional continuous-feed printers and wide-format
printers, aiming for an increase in consumables generated by
enormous printing volume.
Digital production printing system Océ VarioPrint i300Offi ce multifunction device
imageRUNNER ADVANCE C3300 series