Canon 2015 Annual Report Download - page 31

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CANON ANNUAL REPORT 2015 29
Japan
Sales in Japan amounted to ¥714.3 billion, or 18.8% of consoli-
dated net sales.
In the market for consumer products, challenging conditions
carried over from the previous year amid a prolonged slump in
personal consumption. Nevertheless, Canon maintained top
market shares in both camera products and inkjet printers, by
introducing various new products and implementing various
sales promotion activities.
As for the B2B fi eld, within the IT solutions segment, Canon’s
main business of individual system development performed strongly
amid strong investment, mainly among fi nancial institutions. In
addition, growing demand for security led to greater investment
by companies, resulting in an increase in sales in the fi elds of
computer software and peripherals, and surveillance cameras.
The Americas
Sales in the Americas amounted to ¥1,144.4 billion, or 30.1%
of consolidated net sales.
Canon Americas is making steady progress toward a regional
headquarters with development, manufacturing, and sales
functions under our Three Regional Headquarters management
system. In particular, Canon BioMedical, Inc., established in
2015 as a crucial fi rst step in that endeavor, is the fi rst new
business launched at Canon Americas since it assumed
headquarters functions. Canon BioMedical is responsible for
development, manufacturing, and marketing of genetic
testing systems based on life science technologies cultivated in
the United States.
Canon EXPO 2015 in New York, featuring the common
Canon PhotoMarathon Singapore 2015 welcomed 2,600 partici-
pants, many of them photo enthusiasts in their twenties.
Canon acquired Lifecake, the U.K. company behind the popular
Lifecake photo-sharing app for families to store, organize, and share
memories of their children.
slogan, “Canon See Impossible,” received high marks from
many stakeholders.
Europe (Europe, Middle East, Africa)
Sales in Europe amounted to ¥1,074.4 billion, or 28.3% of
consolidated net sales.
Canon increased market share while focusing on develop-
ing new opportunities for growth, including entering the 3D
printing market. Strategic acquisitions of Integra Document
Management in Italy and Lifecake in UK also drove growth
in solutions and services for both businesses and consumers.
Canon strengthened its sales and marketing through a very
successful Canon EXPO 2015 in Paris, launching new Canon
ecommerce sites for consumer products and forming a new
sales organization in Central and North Africa.
Asia and Oceania
Sales in Asia and Oceania amounted to ¥867.2 billion or 22.8%
of consolidated net sales.
In China, Canon added a Northwest branch and a Northeast
branch, creating a six-branch system that is able to respond more
swiftly and precisely to market needs. In India, we opened a techni-
cal training center and worked to train and develop sales personnel
in the production printing systems business. Furthermore, we hold
a unique photo contest called the Canon PhotoMarathon every
year in the region, with the aim of promoting the culture of pho-
tography and increasing the number of camera users.
In Australia, Harbour IT Pty. Ltd., a leading IT managed services
provider acquired by Canon in 2014, contributed to an increase in
overall sales.
CanonacquiredLifecake theUK companybehindthepopular
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