Canon 2013 Annual Report Download - page 32

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Strategy CORPORATE STRUCTURE Financial Section
30 Corporate DataBusiness Segment
CORPORATE SOCIAL RESPONSIBILITY
Canon is promoting CSR activities with the
aim of becoming a truly excellent global
corporation that is admired and respected
the world over.
Canon Vietnam Co., Ltd. continues the Canon Friendship School Chain Project. A program designed to establish educational environments for chil-
dren living in economically disadvantaged areas. We are building new schools, enlarging or renovating old schools and furnishing them with donated
desks, chairs, book shelves, and other items.
Canon’s Basic Approach to CSR
Canon recognizes that its corporate activities are sup-
ported by the development of society as a whole, and con-
tributes to the realization of a better society as a good
corporate citizen, effectively leveraging its advanced tech-
nological strengths, global business deployment, and
diverse, specialized human resources.
Environmental Activities
In 2013, Canon Virginia was named as the first manu-
facturer to achieve Responsible Recycling Practices for
Electronics Recyclers (R2) certification.
The United States Environmental Protection Agency
(EPA) was involved in establishing the R2 private indus-
try inspection system. Moreover, eight models in Canon’s
imageRUNNER ADVANCE series received an EPEAT® Gold
rating, the highest level of registration, in digital imag-
ing equipment category, which was set up in 2013*. An
approval from the environmental rating system is a pre-
requisite of the federal offices’ procurement.
The U.S. government promotes safer and more effective
recycling of electrical and electronic equipment by using
R2-accredited recyclers. To be registered under EPEAT, man-
ufacturers must entrust the recycling of all its used prod-
ucts to R2 or other-accredited recyclers. Canon Virginia
will implement ever more effective recycling measures
Canon Virginia, having acquired Responsible
Recycling (R2) certifi cation, is evidence of Canon’s
dedication as a company to managing products
across their lifecycle from production through to
collecting and recycling.