Canon 2013 Annual Report Download - page 20

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Strategy BUSINESS SEGMENT Financial Section
18 Corporate DataCorporate Structure
2013 TOPICS
OFFICE
BUSINESS UNIT
IMAGING SYSTEM
BUSINESS UNIT
imageRUNNER ADVANCE Series Receive EPEAT
Gold Rating
In the new digital imaging equipment category of EPEAT®, eight models
in Canon’s imageRUNNER ADVANCE series received an EPEAT Gold rating,
the highest level of registration*. EPEAT is an environmental rating system,
established to develop markets and encourage sales for greener electron-
ics. Its approval is a prerequisite of the U.S. federal offices’ procurement.
To be added to the EPEAT registry, an imaging device must meet at least
33 required environmental performance criteria, including reduction or
elimination of toxic substances and energy conservation features. Products
may achieve higher ratings by meeting some or all of 26 additional optional
criteria. Gold qualification signifies that a product meets all required cri-
teria and at least 75% of optional criteria. Canon will actively embrace
EPEAT-related initiatives, inform consumers of environmental criteria as
well as measure and reduce environmental impacts. At the same time, we
will deliver products that meet environmental standards.
* As of December 31, 2013. For more information, please refer to the EPEAT website
(http://www.epeat.net)
Cinema EOS System Captures Video of
Comet ISON
On November 23, 2013, an ultra-high-sensitivity 4K camera was used to success-
fully capture video of the comet ISON from the International Space Station.
In a world-first achievement, Canon’s Cinema EOS System was used to record
the astronomical phenomenon. ISON was unique in that, among the many
large comets that have passed through the solar system in recent years, none
had traveled so close to the sun and thus be readily observable from earth.
Accordingly, expectations were high that ISON would provide earthbound star-
gazers with a rare performance that would not likely be repeated anytime soon.
After the video was shot, however, the comet is believed to have largely broken
up and evaporated, meaning that it will no longer be visible in the night sky.
The clear video images of the rare comet captured by the Cinema EOS System,
therefore, will likely prove of high value to the scientific community.
Having already earned plaudits from Hollywood professionals and others
working in the motion picture production industry, the Cinema EOS System’s
latest out-of-this-world achievement raises the realm of imaging expression to
an all-new height.
Cinema EOS System equipment was
used to capture video of the comet ISON
imageRUNNER ADVANCE C9280 PRO,
EPEAT Gold rated