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08 STRATEGY Business Segment Corporate Structure Financial Section Corporate Data
Canon recycles ink cartridges to minimize waste, collecting ink car-
tridges in ways that are convenient for customers and reusing recov-
ered materials.
Canon established Canon Kenya in January 2013 to capture demand in
the fast-growing markets of eastern Africa and enhance its marketing
and support structure.
Strategy 4 Comprehensively reinforcing
global sales capabilities Strategy 5
Building the foundations of
an environmentally advanced
corporation
As we see the economic scale of emerging nations, espe-
cially across Asia, exceeding that of developed countries, we
are expanding and upgrading our sales networks and prod-
uct lineups in accordance with the situation in each coun-
try. In China, in the roughly 350 cities with a population of
one million or more, we are working to swiftly bolster our
office equipment through the establishment of branches
and offices. In India, we plan to increase the number of
Canon-brand retail stores we have been rolling out in South
and Southeast Asia from the current 108 locations to 300 by
2015, and will continue opening stores in other countries as
well. In Brazil, meanwhile, we began local production of com-
pact digital cameras in 2013, while in Russia we are making
efforts to strengthen our sales capabilities. Additionally,
in Africa, we have established Canon Kenya Limited.
As for developed countries, we are working to expand
our market share by reinforcing online sales initiatives
in the consumer segment, and enhancing our ability to
respond to mass procurement orders from global clients
in the office segment.
In addition to fulfilling our social responsibilities to the
natural environment, Canon aims to be a company that
actively achieves corporate growth while protecting the
environment. As we strive to raise the performance of
our products, we develop energy-saving technologies and
materials with low environmental burden to minimize
our environmental impact and cut carbon dioxide emis-
sions. In 2013, we focused our energies on developing
and promoting MFDs with exceptional environmental
performance, successfully achieving a year-on-year reduc-
tion in averaged life-cycle CO2 emissions per product that
exceeded our 3% target.
Additionally, in 1990, we launched our toner cartridge
collection and recycling program and now carry out the
localized recycling of cartridges in Japan, the United
States, China and France. In 1996, we also started a collec-
tion service in Japan for used ink cartridges, and this pro-
gram has since been expanded to include Asia, Oceania,
North America and Europe.