Canon 2013 Annual Report Download - page 15

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13
As for Canon’s laser multifunction printers (MFPs) and
laser printers for small to mid-sized businesses, unit sales
of color machines in the Americas and Europe increased,
while overall unit sales surpassed the year of 2012.
In the area of OEM-brand laser multifunction print-
ers and laser printers, both unit sales and sales revenue
rose from the previous year as orders from OEM custom-
ers increased owing to the expansion of the market size
for laser multifunction printers in the second half of
the year.
Sales of high speed, continuous feed printers man-
ufactured by Océ were strong particularly for the Océ
ColorStream 3000 Twin series.
As a result of the above, sales for this business unit
increased by 13.8% from the previous year, amounted to
¥2,000.1 billion on a consolidated basis.
2014 Initiatives
The market for MFDs is regaining strength, underpinned
by upgraded product lineups and improved conditions
OFFICE BUSINESS UNIT
The imageRUNNER ADVANCE C2200
Series features models with improved
operability, productivity and security that
are designed to maximize ease of use.
The imagePRESS C7010VP delivers high-
image-quality, high-precision printing that
rivals offset printing, with a printing speed
of up to 70 ppm for both color and mono-
chrome output.
The Océ ColorStream 3000 Twin Series
are high-speed, continuous-feed commer-
cial printers for applications requiring high
speed and high quality such as the printing
of invoices, direct mail, etc. as demanded
by the data print services (DPS) market.
in the solutions business. Canon will further improve
image quality and other areas to become the over-
whelming industry leader. We will also strengthen our
market competitiveness by launching models powered
by a new engine that delivers major cost-reduction bene-
fits. To achieve growth in emerging markets, we will tar-
get steady increases in market share by working in close
cooperation with Canon Finetech Inc., our consolidated
subsidiary, and our sales companies.
In the production printing market, we will seize the
market trend of shift from offset printing to digital
printing, with the aim of securing the No. 1 position
in the commercial printing sector. We will also further
penetrate the package printing market in order to grow
our business.
With respect to laser printers, we will work to main-
tain and improve our overwhelming No. 1 market posi-
tion by launching powerful products that offer great
competitive advantages.