Blizzard 2015 Annual Report Download - page 98

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80
ACTIVISION BLIZZARD, INC. AND SUBSIDIARIES
FINANCIAL INFORMATION
For the Year Ended December 31, 2015 and 2014
(Amounts in millions)
Year Ended
December 31, 2015
December 31, 2014
$ Increase
(Decrease)
% Increase
(Decrease)
Amount
% of Total1
Amount
% of Total1
GAAP Net Revenues by Segment/Platform Mix
Activision and Blizzard:
Online2
$
851
18
%
$
867
20
%
$
(16
)
(2
)%
PC
648
14
551
13
97
18
Next-generation (PS4, Xbox One, Wii U)
1,492
32
720
16
772
107
Prior-generation (PS3, Xbox 360, Wii)
899
19
1,430
32
(531
)
(37
)
Total console3
2,391
51
2,150
49
241
11
Mobile and ancillary4
418
9
433
10
(15
)
(3
)
Total Activision and Blizzard
4,308
92
4,001
91
307
8
Other
5
356
8
407
9
(51
)
(13
)
Total consolidated GAAP net revenues
4,664
100
4,408
100
256
6
Change in Deferred Revenues6
Activision and Blizzard:
Online2
(138
)
168
PC
82
41
Next-generation (PS4, Xbox One, Wii U)
252
477
Prior-generation (PS3, Xbox 360, Wii)
(274
)
(295
)
Total console3
(22
)
182
Mobile and ancillary4
35
14
Total changes in deferred revenues
(43
)
405
Non-GAAP Net Revenues by Segment/Platform Mix
Activision and Blizzard:
Online2
713
15
1,035
22
(322
)
(31
)
PC
730
16
592
12
138
23
Next-generation (PS4, Xbox One, Wii U)
1,744
38
1,197
25
547
46
Prior-generation (PS3, Xbox 360, Wii)
625
14
1,135
24
(510
)
(45
)
Total console3
2,369
51
2,332
48
37
2
Mobile and ancillary4
453
10
447
9
6
1
Total Activision and Blizzard
4,265
92
4,406
92
(141
)
(3
)
Other5
356
8
407
8
(51
)
(13
)
Total consolidated non-GAAP net revenues7
$
4,621
100
%
$
4,813
100
%
$
(192
)
(4
)%
1 The percentages of total are presented as calculated. Therefore the sum of these percentages, as presented, may differ due to the impact of rounding.
2 Revenues from online consists of revenues from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, and
value-added services.
3 Downloadable content and their related revenues are included in each respective console platforms and total console.
4 Revenues from mobile and ancillary include revenues from handheld, mobile and tablet devices, as well as non-platform specific game related revenues such as
standalone sales of toys and accessories products from the Skylanders franchise and other physical merchandise and accessories.
5 Net revenues from Other include revenues from our Media Networks and Studios businesses, along with revenues that were historically shown as “Distribution.”
6 We provide net revenues including (in accordance with GAAP) and excluding (non-GAAP) the impact of changes in deferred net revenues.
7 Total non-GAAP net revenues presented also represents our total operating segment net revenues.
10-K Activision_Master_032416_PrinterMarksAdded.pdf 80 3/24/16 11:00 PM